Are you trying to sell stuff online?
Then I’m confident you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even harder.
But there is a simple secret to increasing the value of every customer you sell to:
Sales funnels. Affiliate Marketing And Clickfunnels
By producing a well-designed sales funnel, you can dramatically boost your sales and provide more value for your customers.
In this post, I’m going to present you to ClickFunnels, the application I’m using to build sales funnels for my business.
You don’t need any technical know-how to use this, and it will really change how you run your business.
If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I will be speaking about that too later on.
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is a software for building sales funnels. With a lot of additional bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership websites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting all you need to market and sell your products online, without needing to hire expensive developers.
And people are using ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That is remarkable.Affiliate Marketing And Clickfunnels
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can make as well.
They include simple funnels such as the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to your more expensive products with Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Affiliate Marketing And Clickfunnels
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and page templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. After that you can use your mouse to drag elements around and place them where you want them.
While not as flexible as Instapage’s landing page editor, it’s still quite good and it can be utilized to achieve just about any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and transferring them where you want is quite seamless.
Text elements can be edited inline, and changing any element’s properties could be accomplished through the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical way. You’re not spending a great deal of time hunting for what you want to do.
The important thing is that no programming is needed. So you don’t need to spend time studying HTML or CSS or some other technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all essential for giving you the flexibility to design the exact pages you woud like and ClickFunnels provides you a wide variety of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input types and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes several advanced components like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can change common properties such as background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
First the basics:
The ClickFunnels affiliate program pays 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals buy as they go through their specific funnels as well.
But that is not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will be able to bring this funnel directly into their accounts if they are an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really amazing is that this share URL also functions as your affiliate link, and you’ll get a recurring commission when this new user ends up staying.
What I do not like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take around 8-10 seconds each time.
While I don’t know what’s really going on behind the scenes, it does not make sense to me why this could take so long. It is a bit annoying, although only a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I am not a fan of software products which limit you in this manner.
If you are just building sales funnels for yourself, these limits are probably okay.
But you can get more annoyed at these limitations if you’re doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You’ll want to upgrade to the Etison Suite plan if you would like to build infinite funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well made for the most part and when you’ve assembled a couple funnels yourself, the whole process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they have now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
Currently, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel production tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you make your own affiliate program.
To get access to that, you’ll need to go with the Etison Suite plan. It includes everything, plus you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes available. However, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some extra bonuses. This brings the cost down to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not constrained in any way which lets you give the software a complete test before you fully commit.
If $97 or $297 a month seems like too large a commitment for your current budget, there is also a semi-secret, unadvertised Share Funnel plan which you can also have access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it is a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be somewhat slow in responding. They use Intercom, which means you can directly ask questions in the live chat box. Support requests are usually answered within a couple of hours and I found the staff to pretty helpful to all my questions.
Do I need my own domain name? Affiliate Marketing And Clickfunnels
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you do not have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I did not know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the first game in the onboarding training.
Do they have an active community?
Both groups are very active and it is an excellent place to get feedback on your sales funnels and answer any questions that you might have.
There are also several other FB groups run by ClickFunnels affiliates which are also very active. The main one I recommend joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is the reason why I would strongly suggest going with Stripe if you’re able to.
What’s the Funnel Hacks system?
If you’re looking to acquire the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional training and bonuses that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it due to all of the affiliates that are making an effort to promote it.
However, no, ClickFunnels isn’t a scam. It is certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many people are using ClickFunnels to construct 6 and 7 figure companies.
When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 answer hands down. There is no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It is terrific for creating opt-in funnels that will help you generate more prospects and build your email list.
You can create webinar funnels that will help you develop your brand and sell your services and products.
And you can use it to build membership sites where you’re able to gate your premium content so that it is available only to subscribers.
How can you make ClickFunnels work for you? Affiliate Marketing And Clickfunnels
To start with, you need to have a product or service to sell. If you don’t have something to sell, then do not even bother looking into ClickFunnels until you do. Unless you only want to promote it as an affiliate.
Next, you need to be willing to commit time and money into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And coming up with proper upsells, order bumps and other OTOs that complement or enhance your principal product offering.
If you’re unclear how to start, I’d have a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains precisely the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels you can see how he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By creating his very own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and more.
As soon as you’ve gone through his funnels, then you can take the parts that apply to your own business and create a strategy for your own sales funnel. As soon as you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently introduced the capability to sell products directly on their pages using its new Checkout widget
Each product features a huge selection of fine looking templates. Both have drag and drop editors which make it effortless for you to build the designs you want. And both integrate with the popular email service providers.
However, Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that can allow you to collect leads. This isn’t a bad thing because LeadPages really shines for creating landing pages quickly.
Right now, one of the best strategies for growing your email list is using content upgrades. By producing targeted lead magnets into your most popular articles you can get opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see today.
So if you are primarily focused on lead generation, I would definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the instrument, you can really explode your sales once you start creating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that allows users to build beautiful, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is targeted towards getting set up and selling fast. It supports both Stripe and Paypal and it comes with 17 different checkout page templates which you may customize.
In terms of flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream about. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is just another terrific way to raise conversions.
However, where Samcart is missing, is the ability to capture leads and create complete sales funnels. Both products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and powerful compared to Samcart.
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every type of funnel
– Great on-boarding process for learning the program
– Software continues to get better after each update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Lots of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Affiliate Marketing And Clickfunnels
Which software you go with depends on your requirements and the quantity of work you are willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you willing to put in the effort necessary to create a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. It’s possible to collect leads or market your front end product more cheaply using alternative services.
However, if raising the average lifetime value of your clients is important to you, then I truly suggest giving ClickFunnels a try.
Not just to get access to the software but also since the training that you get will probably be both inspirational and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see if you can use it to increase your business now.