In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Bible Health Secrets Experts
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s signature style, you’ll get loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them eager to buy whatever you need to offer.
People will not buy from people they do not know. So it is important that you establish yourself as someone who can serve the people you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can start to build your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of key suggestions you can use to identify what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you can create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so that you may find the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various circumstances so as to lead them to victory.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your audience. Once they are able to see you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your general story. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to sell something that can actually help people.
He’s fully aware how selling can be tough because he’s someone who never had a sales background.
But by using each of the approaches from the prior sections of this book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you may run multiple webinars every day, as frequently as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to conduct them and WHEN to run them to maximize sales.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to make $50,000 weekly!
He provides the exact formula in this section of the book so that you can implement it right away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a webpage. All of the previous material still applies to phone conversations, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say they don’t have time to create a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an additional marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Bible Health Secrets Experts
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s really powerful stuff, which is the reason you should take the time to read Expert Secrets. Bible Health Secrets Experts