Are you currently trying to sell things online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even tougher.
There is a simple secret to increasing the value of each customer you sell to:
Sales funnels. Clickfunnels A/B Testing
By producing a well-designed sales funnel, you can dramatically boost your earnings and provide more value for your clients.
In this article, I’m going to present you to ClickFunnels, the software I’m using to build sales funnels for my business.
You do not need any technical know-how to use this, and it is going to really change how you run your business.
If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I will be speaking about that too later on.
Here is what I will be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is a software for constructing sales funnels. With a bunch of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Essentially, you’re getting everything you need to advertise and promote your products online, without needing to employ expensive programmers.
And individuals are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That is amazing.Clickfunnels A/B Testing
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different forms of funnels that he has used successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can make as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when registering.
Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own group of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels A/B Testing
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and page templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. You can then use your mouse to drag elements around and place them where you need them.
While not as adaptable as Instapage’s landing page editor, it’s still quite nice and it can be used to achieve just about any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties could be done through the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical manner. You are not spending a great deal of time searching for what you want to do.
The important thing is that no programming is required. So you do not need to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for providing you the flexibility to design the specific pages you woud like and ClickFunnels gives you a wide array of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page that you build in the software.
ClickFunnels also includes a number of advanced elements such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With most elements, you can change common properties like background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
First the Fundamentals:
The ClickFunnels affiliate program pays 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals buy as they go through their specific funnels as well.
But that’s not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will be able to bring this funnel directly into their accounts if they are an existing ClickFunnels member. If they are not a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their account.
What’s really amazing is that this share URL also acts as your affiliate link, and you’ll get a recurring commission when this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this procedure appears to take approximately 8-10 seconds each time.
While I don’t know what is really going on behind the scenes, it doesn’t make sense to me why this could take so long. It is a bit annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I am not a fan of software products that restrict you in this manner.
If you’re just building sales funnels for yourself, these limits are probably okay.
But you can get more annoyed at such constraints if you’re doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You’ll want to upgrade to the Etison Suite plan if you want to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is pretty well designed for the most part and when you’ve assembled a couple funnels yourself, the entire procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they’ve now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel production tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To gain access to that, you’ll need to go with the Etison Suite plan. It features everything, plus you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes available. However, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some additional bonuses. This brings down the cost to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained whatsoever which lets you give the software a complete test before you fully commit.
If $97 or $297 a month seems like too big a commitment for your current budget, there is also a semi-secret, unadvertised Share Funnel plan that you can also have access to for just $19 a month. You can only create 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be a little slow in responding. They utilize Intercom, which means you may directly ask questions in the live chat box. Support requests are usually answered in a few hours and I found the team to fairly helpful to all my queries.
Do I need my own domain name? Clickfunnels A/B Testing
You do not necessarily need your own domain name to launch a funnel, although I would advise it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I did not know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are very active and it is a great place to get feedback on your own sales funnels and answer any questions that you may have.
Additionally, there are other FB groups run by ClickFunnels affiliates which are also very active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would highly recommend going with Stripe if you can.
What is the Funnel Hacks system?
If you’re looking to acquire the $297/mo. Etison Suite plan, then it’s definitely well worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you are going to get six months of the Etison Suite plan which is $1,782 in value.
You will also get a lot of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels gets some negative buzz around it because of all the affiliates who are trying to promote it.
But no, ClickFunnels is not a scam. It is certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a fantastic software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to build 6 and 7 figure companies.
When folks ask, “How do I create a sales funnel”, ClickFunnels is the #1 answer hands down. There’s no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It’s great for creating opt-in funnels that will help you generate more prospects and build your email list.
You are able to produce webinar funnels that will help you develop your brand and sell your services and products.
And you can use it to create membership sites where you can gate your premium content so that it is accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels A/B Testing
To start with, you need to have a product or service to sell. If you don’t have something to market, then don’t even bother looking into ClickFunnels until you do. Unless you just want to market it as an affiliate.
Next, you need to be ready to invest money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that match or improve your main product offering.
If you are unclear how to start, I would have a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains precisely the why and how of creating sales funnels and how to tell stories to sell your services and products.
And as you go through his own sales funnels yourself you can observe how he goes from low-cost tripwire (DotComSecrets) to selling his flagship product (ClickFunnels).
By creating his own community of raving fans he can then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the components that apply to your own business and create a plan for your sales funnel. As soon as you have that in place, you’ll be prepared to start making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages with its new Checkout widget
Each product features a large selection of nice looking templates. Both have drag and drop editors that make it effortless for you to build the designs you want. And both integrate with the popular email service providers.
But, Leadpages is significantly more limited in scope than ClickFunnels. You use it to create landing pages that can help you collect prospects. This isn’t a terrible thing since LeadPages really shines for building landing pages fast.
At this time, one of the best strategies for growing your email list is by using content upgrades. By producing targeted lead magnets into your most well-known posts you can get opt-in conversion rates that far surpass your typical pop-up.
LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you will see now.
So if you are primarily focused on lead generation, I would definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you’re selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can definitely explode your sales as soon as you begin creating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that lets users create beautiful, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 different checkout page templates that you may customize.
Concerning flexibility, there is not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is another terrific way to increase conversions.
However, where Samcart is missing, is the ability to capture leads and build complete sales funnels. The products come in at the same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and powerful compared to Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for each type of funnel
– Great on-boarding procedure for learning the program
– Software continues to get better after every update
– Easily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limitations on the amount of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels A/B Testing
Which software you go with depends on your needs and the quantity of work you are willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you willing to put in the effort necessary to create a high converting sales funnel?
Otherwise, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply using alternative services.
However, if increasing the average lifetime value of your customers is important to you, then I truly suggest giving ClickFunnels a try.
Not only to get access to the software but also because the training that you get will probably be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to grow your business today.