Are you currently trying to sell stuff online?
Then I am confident you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even harder.
There is a simple secret to raising the value of every customer you market to:
Sales funnels. Clickfunnels And Affiliate Marketing
By producing a well-designed sales funnel, it is possible to dramatically boost your sales and provide more value to your customers.
In this post, I will present you to ClickFunnels, the software I am using to create sales funnels for my business.
You do not need any technical know-how to use this, and it will truly change the way you operate your business.
If you’re ready to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I’ll be speaking about that too later on.
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million per year company and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is a software for building sales funnels. With a lot of additional bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership sites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Plus, with the highest end Etison Suite package you’ll even be able to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Essentially, you’re getting everything you need to advertise and promote your products online, without needing to hire expensive programmers.
And people are using ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That’s amazing.Clickfunnels And Affiliate Marketing
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has employed successfully in his own business.
The funnel types fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can make as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when registering.
Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels And Affiliate Marketing
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. You can then use your mouse to drag elements around and place them where you want them.
While not as adaptable as Instapage’s landing page editor, it is still quite good and it may be used to achieve pretty much any design you want.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and moving them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties can be done via the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical way. You’re not spending a great deal of time searching for what you want to do.
The important thing is that no programming is needed. So you do not have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all essential for providing you the flexibility to design the specific pages you woud like and ClickFunnels provides you a large array of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page that you build in the software.
ClickFunnels also includes a number of advanced components such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With majority of elements, you can alter common properties like background colors, margins, fonts, and alignment.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
First the basics:
The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car once you hit 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
In addition you get 40% commissions by promoting any product in the ClickFunnel’s ecosystem including DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals purchase as they go through their specific funnels too.
That’s not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they’ll be able to add this funnel directly into their account if they’re an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their accounts.
What’s really amazing is that this share URL also acts as your affiliate link, and you will get a recurring commission if this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this process seems to take approximately 8-10 seconds every time.
While I really don’t understand what is really going on behind the scenes, it does not make sense to me why this would take a long time. It’s a bit annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their lowest plan. I am really not a fan of software products that limit you in this manner.
If you are just building sales funnels for yourself, these limits are most likely okay.
However you can get more annoyed at such limitations if you are doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You’ll need to upgrade to the Etison Suite plan if you want to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels could do is pretty huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is fairely well made for the most part and once you’ve assembled a few funnels yourself, the whole process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, but they’ve now been merged into 2 separate plans.
So how much is ClickFunnels now?
Currently, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel creation tools, but you are limited to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you make your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It includes everything, plus you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. But, you can purchase Funnel Hacks for $997 which provides you 6 months of Etison Suite for free and some additional bonuses. This brings the cost down to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained in any way which lets you give the software a full evaluation before you fully commit.
If $97 or $297 a month seems like too large a commitment for your present budget, there’s also a semi-secret, unadvertised Share Funnel plan which you can also have access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to try out ClickFunnels on a budget.
Everything else you should know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be a little slow in responding. They use Intercom, so you can directly ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the staff to fairly helpful to all my queries.
Do I need my own domain? Clickfunnels And Affiliate Marketing
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will get you your first domain name for free and even install SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an enormous community. There’s the official group on FB with over 100k members as well as the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it is an excellent place to get feedback on your sales funnels and answer any questions that you might have.
Additionally, there are several other FB groups run by ClickFunnels affiliates that are also very active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would highly suggest going with Stripe if you’re able to.
What’s the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a lot of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels has some negative buzz around it because of all the affiliates that are making an effort to market it.
But no, ClickFunnels isn’t a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many men and women are using ClickFunnels to build 6 and 7 figure businesses.
When folks ask, “How can I create a sales funnel”, ClickFunnels is the #1 answer hands down. There’s no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels right now in their business.
It’s great for creating opt-in funnels to help you generate more prospects and build your email list.
You are able to create webinar funnels to help you grow your brand and promote your services and products.
And you can use it to build membership sites where you’re able to gate your premium content so that it is accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels And Affiliate Marketing
First of all, you need to have a product or service to market. If you do not have something to sell, then don’t even bother looking into ClickFunnels until you do. Unless you only want to market it as an affiliate.
Next, you have to be ready to invest money and time into creating your value ladder and building out your entire sales funnel.
That means creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that complement or improve your principal product offering.
If you’re unclear how to being, I’d have a look at Russell’s very own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets where he explains precisely the why and how of building sales funnels and how to tell stories to marketing your products and services.
And as you go through his own sales funnels you can observe the way he goes from low-cost tripwire (DotComSecrets) into selling his flagship product (ClickFunnels).
By building his very own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and more.
As soon as you’ve gone through his funnels, then you can take the components that apply to your own company and create a strategy for your own sales funnel. As soon as you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently added the capability to sell products directly on their pages using its new Checkout widget
Each product comes with a huge selection of fine looking templates. Both have drag and drop editors that make it effortless for you to build the designs you want. And both integrate with the popular email service providers.
However, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that will allow you to collect prospects. This is not a terrible thing because LeadPages really shines for building landing pages fast.
At this time, among the most effective strategies for growing your email list is using content upgrades. By creating targeted lead magnets into your most popular articles you can get opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the very best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see today.
So if you’re primarily concentrated on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, as soon as you master the tool, it’s possible to really explode your sales as soon as you begin generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product which allows users to create amazing, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is targeted towards getting set up and selling quickly. It supports both Stripe and Paypal and it comes with 17 different checkout page templates which you can customize.
Concerning flexibility, there’s absolutely no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also quickly create coupons for your products which is just another terrific way to raise conversions.
However, where Samcart is missing, is the ability to capture leads and build complete sales funnels. Both products come in at the same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for each type of funnel
– Great on-boarding procedure for learning the software
– Software continues to get better after each update
– Easily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limits on the amount of funnels, pages, and visitors with the standard plan
– Lots of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels And Affiliate Marketing
Which application you go with depends on your needs and the amount of work you’re willing to invest in your business.
Although many of you are selling standalone products, are you willing to put in the effort required to make a high converting sales funnel?
If not, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply using alternative services.
However, if increasing the average lifetime value of your customers is important to you, then I really suggest giving ClickFunnels a try.
Not just to access the software but also because the training that you get will be both inspirational and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see if you can use it to increase your business now.