Are you trying to sell stuff online?
Then I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even harder.
There is a simple secret to increasing the value of each customer you sell to:
Sales funnels. Clickfunnels And Facebook Ads
By producing a well-designed sales funnel, it is possible to dramatically increase your sales and provide more value for your customers.
In this article, I’m going to introduce you to ClickFunnels, the software I am using to create sales funnels for my business.
You do not need any technical know-how to use it, and it is going to truly change the way you operate your business.
If you are prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I will be talking about that too later on.
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for constructing sales funnels. With a lot of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Essentially, you’re getting everything you need to market and sell your products online, without having to employ expensive programmers.
And individuals are using ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That is remarkable.Clickfunnels And Facebook Ads
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct types of funnels that he has used successfully in his own business.
The funnel types fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can create as well.
They include simple funnels such as the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when registering.
Or to more complex sales funnels like the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels And Facebook Ads
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and webpage templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and put them where you need them.
While not as flexible as Instapage’s landing page editor, it’s still quite nice and it can be utilized to achieve pretty much any design you desire.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and transferring them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties could be done via the fly-out sidebar.
And contrary to other editors on the market, everything is organized in a logical manner. You’re not spending a lot of time searching for what you want to do.
The important thing is that no coding is needed. So you don’t need to spend time studying HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all vital for giving you the flexibility to design the specific pages you want and ClickFunnels gives you a wide variety of them to use.
Basic elements include Headline, Image, Text, Button, Input types and Video widgets. These are the basic building blocks for any landing page that you build in the software.
ClickFunnels also includes several advanced elements such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you hit 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals buy as they go through their specific funnels as well.
But that is not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll have the ability to add this funnel directly into their account if they are an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really awesome is that this share URL also acts as your affiliate link, and you’ll get a recurring commission when this new user ends up staying on.
What I do not like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take approximately 8-10 seconds each time.
While I really don’t understand what’s really going on behind the scenes, it does not make sense to me why this could take a long time. It’s a bit annoying, although just a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I’m really not a fan of software products that limit you in this manner.
If you’re just building sales funnels for yourself, these limitations are most likely okay.
But you may get more annoyed at such limitations if you are doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You will want to upgrade to the Etison Suite plan if you would like to develop infinite funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels can do is pretty huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is fairely well made for the most part and when you’ve built a couple funnels yourself, the entire procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, but they’ve now been consolidated into 2 separate plans.
How much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel creation tools, but you are limited to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To gain access to that, you’ll need to go with the Etison Suite plan. It includes everything, and you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes out there. But, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some additional bonuses. This brings down the cost to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited whatsoever which lets you give the software a full test before you fully commit.
If $97 or $297 a month seems like too large a commitment for your present budget, there’s also a semi-secret, unadvertised Share Funnel plan which you can also have access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, even though they can be somewhat slow in responding. They use Intercom, which means you may immediately ask questions in the live chat box. Support requests are usually answered within a few hours and I found the team to fairly helpful to all my questions.
Do I need my own domain? Clickfunnels And Facebook Ads
You don’t necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus that I didn’t know about is that ClickFunnels will get you your first domain name for free and even install SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it is an excellent place to get opinions on your sales funnels and answer any questions that you may have.
There are also several other FB groups run by ClickFunnels affiliates which are also very active. The main one I suggest joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is why I would highly recommend going with Stripe if you’re able to.
What is the Funnel Hacks system?
If you are looking to get the $297/mo. Etison Suite plan, then it’s definitely worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you are going to get six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a lot of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels has some negative buzz around it due to all the affiliates who are trying to promote it.
However, no, ClickFunnels is not a scam. It is certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a fantastic software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to construct 6 and 7 figure companies.
When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 answer hands down. There’s no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It’s terrific for creating opt-in funnels that will help you generate more prospects and build your email list.
You are able to produce webinar funnels to help you grow your brand and promote your products and services.
And you can use it to build membership sites where you can gate your premium content so that it’s available only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels And Facebook Ads
To start with, you need to have a product or service to sell. If you don’t have something to market, then don’t even bother looking into ClickFunnels before you do. Unless you only want to promote it as an affiliate.
Next, you have to be willing to invest time and money into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And then coming up with proper upsells, order bumps and other OTOs that complement or improve your principal product offering.
If you are unclear how to start, I would have a look at Russell’s very own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets where he explains precisely the why and how of creating sales funnels and how to tell stories to sell your services and products.
And as you go through his own sales funnels you can observe how he goes from low-cost tripwire (DotComSecrets) to selling his flagship product (ClickFunnels).
By creating his own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the components that are applicable to your own business and create a strategy for your own sales funnel. As soon as you have that in place, you’ll be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there which share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently added the capability to sell products directly on their pages with its new Checkout widget
Each product comes with a huge selection of nice looking templates. Both have drag and drop editors which make it effortless for you to create the designs you desire. And both integrate with all the popular email service providers.
But, Leadpages is more limited in scope than ClickFunnels. You use it to create landing pages that will help you collect prospects. This is not a bad thing since LeadPages really shines for creating landing pages quickly.
At this time, one of the most effective strategies for growing your email list is by using content upgrades. By producing targeted lead magnets into your most popular posts you can acquire opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see now.
So if you are primarily focused on lead generation, I’d definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the instrument, it’s possible to really explode your earnings as soon as you begin generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that allows users to create amazing, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling quickly. It supports both Stripe and Paypal and it includes 17 different checkout page templates that you can customize.
Concerning flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also quickly create coupons for your products which is another great way to increase conversions.
But where Samcart is lacking, is the capability to capture leads and create complete sales funnels. The products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every type of funnel
– Great on-boarding procedure for learning the software
– Software has been better after every update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limitations on the amount of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels And Facebook Ads
Which application you go with depends on your requirements and the quantity of work you’re willing to invest in your business.
Although many of you are selling standalone products, are you ready to put in the effort required to make a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. It’s possible to collect leads or sell your front end product more cheaply with alternative services.
However, if raising the average lifetime value of your customers is important to you, then I truly recommend giving ClickFunnels a try.
Not only to get access to the software but also because the coaching that you get will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to grow your business today.