Are you currently trying to sell things online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even tougher.
There is a simple secret to raising the value of each customer you market to:
Sales funnels. Clickfunnels
By producing a well-designed sales funnel, you can dramatically boost your sales and provide more value for your customers.
In this post, I will introduce you to ClickFunnels, the software I am using to create sales funnels for my business.
You do not need any technical know-how to use it, and it is going to really change the way you operate your business.
If you are ready to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I’ll be speaking about that too later on.
Here is what I’m going to be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million per year business and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for constructing sales funnels. With a lot of additional bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Plus, with the highest end Etison Suite package you’ll even have the ability to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Essentially, you’re getting all you need to market and sell your products online, without needing to employ expensive programmers.
And people are using ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can create too.
They include simple funnels like the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when registering.
Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own group of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and webpage templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. You can then use your mouse to drag elements around and place them where you want them.
While not as flexible as Instapage’s landing page editor, it is still very good and it can be utilized to achieve pretty much any design you want.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and moving them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties can be done via the fly-out sidebar.
And contrary to other editors on the market, everything is organized in a logical way. You are not spending a lot of time hunting for what you would like to do.
The main thing is that no coding is needed. So you do not have to spend time studying HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for giving you the flexibility to design the specific pages you woud like and ClickFunnels gives you a large variety of them to use.
Basic elements comprise of Headline, Image, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes a number of advanced elements such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and alignment.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is no doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
In addition you get 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals buy as they go through their specific funnels too.
But that is not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will be able to bring this funnel directly into their account if they’re an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really amazing is that this share URL also acts as your affiliate link, and you will get a recurring commission when this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure appears to take around 8-10 seconds each time.
While I really don’t understand what is going on behind the scenes, it doesn’t make sense to me why this could take so long. It is a bit annoying, although only a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their lowest plan. I am not a fan of software products which restrict you in this way.
If you’re just building sales funnels for yourself, these limitations are probably okay.
However you can get more annoyed at such constraints if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You’ll want to upgrade to the Etison Suite plan if you want to build infinite funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels could do is pretty huge, and it can definitely be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is fairely well made for the most part and once you’ve built a couple funnels yourself, the whole procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they’ve now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
Currently, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you make your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It includes everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. However, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some extra bonuses. This brings down the cost to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained whatsoever which lets you give the software a full test before you fully commit.
If $97 or $297 a month seems like too big a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also get access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it is a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, although they can be somewhat slow in responding. They utilize Intercom, which means you can directly ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the staff to pretty helpful to all my queries.
Do I need my own domain name? Clickfunnels
You don’t necessarily need your own domain name to launch a funnel, but I would recommend it. If you do not have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus that I didn’t know about is that ClickFunnels will get you your first domain name for free and even install SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an enormous community. There is the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are very active and it’s an excellent place to get feedback on your sales funnels and answer any questions you might have.
Additionally, there are other FB groups run by ClickFunnels affiliates which are also very active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is why I would strongly recommend going with Stripe if you can.
What is the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it’s definitely well worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you are going to get six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional bonuses and training that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels has some negative buzz around it because of all the affiliates who are making an effort to promote it.
However, no, ClickFunnels is not a scam. It is definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to build 6 and 7 figure companies.
When folks ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using ClickFunnels right now in their business.
It’s terrific for creating opt-in funnels to help you generate more leads and build your email list.
You are able to produce webinar funnels that will help you grow your brand and sell your services and products.
And you can use it to build membership sites where you’re able to gate your premium content so that it is available only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels
To start with, you need to have a product or service to market. If you don’t have something to market, then do not even bother looking into ClickFunnels until you do. Unless you just want to market it as an affiliate.
Next, you need to be ready to commit money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with proper upsells, order bumps and other OTOs that match or enhance your principal product offering.
If you’re unclear how to start, I’d take a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains precisely the why and how of building sales funnels and how to tell stories to marketing your products and services.
And as you go through his own sales funnels you can observe how he goes from low-cost tripwire (DotComSecrets) into selling his flagship product (ClickFunnels).
By creating his very own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and more.
As soon as you’ve gone through his funnels, then you can take the parts that are applicable to your own business and create a strategy for your sales funnel. Once you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a really popular tool in its own right.
It also recently added the capability to sell products directly on their pages using its new Checkout widget
Each product comes with a large selection of nice looking templates. Both have drag and drop editors which make it effortless for you to build the designs you desire. And both integrate with the popular email service providers.
Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that can allow you to collect prospects. This is not a bad thing since LeadPages really shines for building landing pages fast.
Right now, among the best strategies for developing your email list is using content upgrades. By producing targeted lead magnets into your most popular articles you can acquire opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see today.
So if you are primarily concentrated on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you are selling a product or service, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, as soon as you master the tool, it’s possible to really explode your sales once you start creating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product which lets users create amazing, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 different checkout page templates that you may customize.
In terms of flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells like ClickFunnels does. You can also easily create coupons for your products which is another terrific way to raise conversions.
However, where Samcart is lacking, is the ability to capture leads and create complete sales funnels. Both products come in at the same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every type of funnel
– Great on-boarding procedure for learning the program
– Software has been better after each update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limits on the number of funnels, pages, and visitors with the standard plan
– Lots of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels
Which software you go with depends on your requirements and the quantity of work you’re willing to invest in your business.
Although many of you are selling standalone products, are you willing to put in the effort required to make a high converting sales funnel?
Otherwise, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply using alternative services.
However, if raising the average lifetime value of your clients is important to you, then I truly suggest giving ClickFunnels a try.
Not only to get access to the software but also since the training you get will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see if you can use it to increase your business now.