In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Clickfunnels Expert Secrets
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’ll receive plenty of stories and examples where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and make them excited to purchase whatever you have to give.
People won’t buy from people they do not know. So it is imperative that you set yourself as someone who will serve the individuals you are trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this along with the consequences that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you can start to construct your movement very easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a few key tips you can use to identify what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you can discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what exactly you need to do to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through different circumstances so as to direct them to success.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. As soon as they are able to see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also helps you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to sell something that could actually help people.
He’s fully aware how selling can be rough because he is somebody who never had a sales background.
However, by using all of the strategies from the previous sections of the book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, especially when used on a sales page or within a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your product or service as you can run a number of webinars every day, as frequently as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize sales.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this section of the book so you are able to implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say they do not have enough time to make a webinar!
However, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Clickfunnels Expert Secrets
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s really strong stuff, which explains why you should take the time to read Expert Secrets. Clickfunnels Expert Secrets