Are you currently trying to sell stuff online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even harder.
But there’s a simple secret to raising the value of each customer you market to:
Sales funnels. Clickfunnels For Authors
By creating a well-designed sales funnel, it is possible to dramatically boost your sales and provide more value for your customers.
In this post, I will introduce you to ClickFunnels, the application I’m using to build sales funnels for my business.
You don’t need any technical know-how to use it, and it is going to really change the way you run your business.
Plus:
If you are prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I’ll be talking about that too later on.
Here is what I will be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is a software for constructing sales funnels. With a lot of added bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Webinars
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you will even have the ability to start your own affiliate program (Backpack) and replace your email service with (Actionetics MD).
Essentially, you’re getting all you need to market and sell your products online, without needing to hire expensive developers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That’s remarkable.Clickfunnels For Authors
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can create as well.
They include simple funnels such as the Squeeze Page Funnel which gathers a visitor’s email address and then sends them into a Thank you page when signing up.
Or to more complex sales funnels like the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, every funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels For Authors
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and page templates, the ClickFunnels editor is where you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of rows and columns. You can then use your mouse to drag elements around and put them where you want them.
While not as flexible as Instapage’s landing page editor, it’s still very nice and it can be used to achieve pretty much any design you desire.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and transferring them where you want is very seamless.
Text elements can be edited inline, and changing any element’s properties could be done via the fly-out sidebar.
And contrary to other editors on the market, everything is organized in a logical way. You are not spending a lot of time hunting for what you would like to do.
The important thing is that no programming is required. So you don’t have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all essential for providing you the flexibility to design the specific pages you woud like and ClickFunnels provides you a wide variety of them to use.
Basic elements comprise of Headline, Image, Text, Button, Input types and Video widgets. These are the fundamental building blocks for any landing page that you build in the software.
ClickFunnels also includes several advanced elements like:
– SMS Signup
– Surveys
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With most elements, you can change common properties such as background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is little doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
The basics:
The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
You also earn 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals buy as they go through their specific funnels as well.
But that’s not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll be able to add this funnel directly into their account if they are an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their accounts.
What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission when this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take around 8-10 seconds every time.
While I really don’t know what’s really going on behind the scenes, it doesn’t make sense to me why this would take a long time. It’s a bit annoying, although only a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their lowest plan. I’m really not a fan of software products that limit you in this way.
If you’re just building sales funnels for yourself, these limits are most likely okay.
But you can get more annoyed at these constraints if you’re doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You will need to upgrade to the Etison Suite plan if you want to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels could do is fairely huge, and it can certainly be intimidating to some.
That is why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well designed for the most part and once you’ve assembled a couple funnels yourself, the entire process does get easier over time.
ClickFunnels Pricing
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, however they’ve now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
Currently, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel production tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It features everything, plus you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes out there. However, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some additional bonuses. This brings the cost down to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained in any way which lets you give the software a full evaluation before you fully commit.
If $97 or $297 a month seems like too large a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan which you can also have access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, even though they can be somewhat slow in responding. They use Intercom, so you can immediately ask questions in the live chat box. Support requests are usually answered in a few hours and I found the staff to pretty helpful to all my queries.
Do I need my own domain name? Clickfunnels For Authors
You don’t necessarily need your own domain name to launch a funnel, but I would advise it. If you do not have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus that I didn’t know about is that ClickFunnels will get you your first domain name for free and even set up SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an massive community. There is the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it is an excellent place to get feedback on your sales funnels and answer any questions that you might have.
There are also several other FB groups run by ClickFunnels affiliates which are also very active. The main one I recommend joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly suggest going with Stripe if you can.
What is the Funnel Hacks system?
If you are looking to get the $297/mo. Etison Suite plan, then it is definitely worth it to join with Funnel Hacks instead to save some additional money. For $997, you’ll get six months of the Etison Suite plan which is $1,782 in value.
You will also get a lot of additional training and bonuses that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it due to all of the affiliates who are trying to market it.
But no, ClickFunnels isn’t a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a great software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to construct 6 and 7 figure companies.
When folks ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There’s no other software that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using ClickFunnels right now in their business.
It is great for creating opt-in funnels to help you generate more leads and build your email list.
You can create webinar funnels to help you develop your brand and sell your products and services.
And you can use it to build membership sites where you can gate your premium content so that it is accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels For Authors
First of all, you need to have a product or service to sell. If you do not have something to sell, then do not even bother looking into ClickFunnels before you do. Unless you just want to promote it as an affiliate.
Next, you have to be ready to commit money and time into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with proper upsells, order bumps and other OTOs that match or improve your principal product offering.
If you are unclear how to being, I would take a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains precisely the why and how of creating sales funnels and how to tell stories to sell your products and services.
And as you go through his own sales funnels yourself you can see how he goes from low-cost tripwire (DotComSecrets) into selling his flagship product (ClickFunnels).
By creating his very own community of raving fans he can then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and more.
Once you’ve gone through his funnels, then you can take the parts that apply to your own business and create a strategy for your own sales funnel. Once you have that in place, you’ll be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there which share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it’s a very popular tool in its own right.
It also recently introduced the capability to sell products directly on their pages with its new Checkout widget
Each product comes with a large selection of fine looking templates. Both have drag and drop editors which make it easy for you to create the designs you want. And both integrate with all the popular email service providers.
However, Leadpages is more limited in scope than ClickFunnels. You use it to create landing pages that will help you collect leads. This is not a bad thing since LeadPages really shines for building landing pages quickly.
At this time, one of the best strategies for developing your email list is by using content upgrades. By creating targeted lead magnets into your most popular posts you can acquire opt-in conversion rates that far surpass your typical pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see today.
Therefore, if you’re primarily concentrated on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a service or product, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, once you master the instrument, you can really explode your sales once you start creating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that allows users to build beautiful, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is geared towards getting set up and selling fast. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates that you can customize.
Concerning flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also quickly create coupons for your products which is just another terrific way to raise conversions.
However, where Samcart is missing, is the capability to capture leads and create complete sales funnels. The products come in at the same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and powerful than Samcart.
ClickFunnels Pros
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for each kind of funnel
– Great on-boarding process for learning the software
– Software continues to get better after each update
– Easily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
ClickFunnels Cons
– Limits on the number of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels For Authors
Which software you go with depends on your requirements and the quantity of work you are willing to invest in your business.
Although a lot of you are selling standalone products, are you ready to put in the effort necessary to make a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. You can collect leads or sell your front end product more cheaply using alternative services.
However, if increasing the average lifetime value of your clients is important to you, then I really suggest giving ClickFunnels a try.
Not just to access the software but also since the coaching you get will probably be both inspirational and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see if you can use it to grow your business today.
