Are you trying to sell things online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even tougher.
But there is a simple secret to raising the value of each customer you sell to:
Sales funnels. Clickfunnels For Ecommerce
By producing a well-designed sales funnel, it is possible to dramatically increase your earnings and provide more value for your customers.
In this post, I will introduce you to ClickFunnels, the software I’m using to build sales funnels for my business.
You do not need any technical know-how to use it, and it is going to truly change the way you operate your business.
If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I will be speaking about that too later on.
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million a year business and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for building sales funnels. With a lot of additional bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Essentially, you’re getting everything you need to market and promote your products online, without having to hire expensive developers.
And people are using ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That is remarkable.Clickfunnels For Ecommerce
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can create too.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, every funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels For Ecommerce
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a wonderful starting point with its funnel and webpage templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and put them where you need them.
While not as flexible as Instapage’s landing page editor, it’s still very good and it may be used to achieve just about any design you want.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties could be done through the fly-out sidebar.
And unlike other editors out there, everything is organized in a logical manner. You’re not spending a great deal of time searching for what you want to do.
The main thing is that no coding is needed. So you don’t have to spend time learning HTML or CSS or some other technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are vital for giving you the flexibility to design the specific pages you woud like and ClickFunnels provides you a wide array of them to use.
Basic elements include Headline, Image, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes several advanced elements like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s little doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals buy as they go through their specific funnels as well.
That is not all:
ClickFunnels also has another great feature for affiliates known as share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll have the ability to add this funnel directly into their account if they are an existing ClickFunnels member. If they are not a member yet, they can register for the ClickFunnels 14-day free trial then get your funnel added to their accounts.
What’s really amazing is that this share URL also acts as your affiliate link, and you’ll get a recurring commission if this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this process seems to take around 8-10 seconds each time.
While I really don’t understand what’s really going on behind the scenes, it doesn’t make sense to me why this could take a long time. It’s somewhat annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I am really not a fan of software products that limit you in this manner.
If you are just building sales funnels for yourself, these limitations are most likely okay.
However you can get more annoyed at these limitations if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You’ll need to upgrade to the Etison Suite plan if you want to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels can do is pretty huge, and it can definitely be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the program. The ClickFunnels interface is fairely well made for the most part and when you’ve built a few funnels yourself, the whole process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they have now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
Currently, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel creation tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To get access to that, you’ll need to go with the Etison Suite plan. It includes everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. But, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some extra bonuses. This brings down the cost to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not constrained in any way which lets you give the software a complete evaluation before you fully commit.
If $97 or $297 a month seems like too big a commitment for your present budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also get access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it is a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, although they can be somewhat slow in responding. They use Intercom, so you can immediately ask questions in the live chat box. Support requests are usually answered in a few hours and I found the staff to pretty helpful to all my questions.
Do I need my own domain name? Clickfunnels For Ecommerce
You don’t necessarily need your own domain name to launch a funnel, but I would recommend it. If you do not have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it is an excellent place to get feedback on your sales funnels and answer any questions you may have.
There are also other FB groups run by ClickFunnels affiliates which are also quite active. The main one I recommend joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly suggest going with Stripe if you’re able to.
What’s the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it’s definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it because of all of the affiliates that are trying to promote it.
But no, ClickFunnels is not a scam. It is certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many men and women are utilizing ClickFunnels to build 6 and 7 figure businesses.
When people ask, “How can I create a sales funnel”, ClickFunnels is the #1 answer hands down. There is no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It’s great for creating opt-in funnels to help you generate more prospects and build your email list.
You can create webinar funnels to help you develop your brand and promote your products and services.
And you can use it to build membership sites where you can gate your premium content so that it is accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels For Ecommerce
To start with, you need to have a product or service to sell. If you don’t have something to sell, then do not even bother looking into ClickFunnels until you do. Unless you just want to promote it as an affiliate.
Next, you have to be ready to commit time and money into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that match or enhance your main product offering.
If you are unclear how to being, I would take a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains exactly the why and how of building sales funnels and how to tell stories to sell your products and services.
And as you go through his own sales funnels yourself you can observe how he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By building his very own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and more.
As soon as you’ve gone through his funnels, then you can take the components that are applicable to your own business and create a strategy for your own sales funnel. Once you have that in place, you’ll be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the capability to sell products directly on their pages using its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors which make it easy for you to create the designs you desire. And both integrate with all the popular email service providers.
But, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that will allow you to collect leads. This is not a terrible thing because LeadPages really shines for building landing pages quickly.
At this time, one of the best strategies for growing your email list is by using content upgrades. By creating targeted lead magnets into your most popular posts you can get opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see today.
So if you’re primarily concentrated on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the instrument, you can really explode your sales once you start generating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product that lets users create beautiful, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is targeted towards getting set up and selling quickly. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates that you may customize.
In terms of flexibility, there is not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also quickly create coupons for your products which is just another terrific way to raise conversions.
However, where Samcart is missing, is the ability to capture leads and create complete sales funnels. The products come in at the same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every kind of funnel
– Great on-boarding process for learning the program
– Software continues to get better after every update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limits on the number of funnels, pages, and visitors with the standard plan
– Lots of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels For Ecommerce
Which software you go with depends on your requirements and the amount of work you are willing to invest in your enterprise.
Although many of you are selling standalone products, are you willing to put in the effort required to create a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. You can collect leads or sell your front end product more cheaply using alternative services.
However, if raising the average lifetime value of your customers is important to you, then I really suggest giving ClickFunnels a try.
Not only to get access to the software but also since the training that you receive will be both inspirational and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to increase your business today.