Are you trying to sell stuff online?
Then I’m sure you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even harder.
There’s a simple secret to raising the value of every customer you market to:
Sales funnels. Clickfunnels For Mortgage Brokers
By creating a well-designed sales funnel, it is possible to dramatically increase your earnings and provide more value for your customers.
In this post, I’m going to introduce you to ClickFunnels, the software I am using to build sales funnels for my business.
You do not need any technical know-how to utilize this, and it is going to really change how you operate your business.
Plus:
If you are prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I will be talking about that too later on.
What’s ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million per year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is a software for building sales funnels. With a bunch of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Webinars
– Membership websites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you will even be able to start your own affiliate program (Backpack) and replace your email service with (Actionetics MD).
Essentially, you’re getting all you need to market and sell your products online, without having to hire expensive programmers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That is remarkable.Clickfunnels For Mortgage Brokers
What are the best features of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has used successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create too.
They include simple funnels such as the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels For Mortgage Brokers
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and page templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of columns and rows. You can then use your mouse to drag elements around and place them where you want them.
While not as adaptable as Instapage’s landing page editor, it’s still quite nice and it can be utilized to achieve pretty much any design you desire.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties could be accomplished through the fly-out sidebar.
And unlike other editors on the market, everything is organized in a logical way. You’re not spending a lot of time searching for what you would like to do.
The important thing is that no coding is needed. So you don’t need to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all essential for giving you the flexibility to design the exact pages you want and ClickFunnels gives you a large array of them to use.
Basic elements comprise of Headline, Photo, Text, Button, Input types and Video widgets. These are the basic building blocks for any landing page that you construct in the software.
ClickFunnels also includes a number of advanced elements such as:
– SMS Signup
– Surveys
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can change common properties such as background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
The basics:
The ClickFunnels affiliate program pays 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you hit 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
In addition you get 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals buy as they go through their specific funnels too.
That’s not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will be able to bring this funnel directly into their account if they’re an existing ClickFunnels member. If they aren’t a member yet, they can register for the ClickFunnels 14-day free trial and then get your funnel added to their accounts.
What’s really awesome is that this share URL also acts as your affiliate link, and you’ll get a recurring commission if this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this process appears to take around 8-10 seconds every time.
While I really don’t understand what is really going on behind the scenes, it does not make sense to me why this could take so long. It is somewhat annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I am not a fan of software products which limit you in this manner.
If you are just building sales funnels for yourself, these limitations are probably okay.
But you can get more annoyed at these constraints if you are doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.
You will need to upgrade to the Etison Suite plan if you want to build infinite funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is pretty huge, and it can certainly be intimidating to some.
That is why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is fairely well designed for the most part and once you’ve assembled a few funnels yourself, the entire process does get easier over time.
ClickFunnels Pricing
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they have now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
Currently, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To get access to that, you’ll need to go for the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes out there. But, you can purchase Funnel Hacks for $997 which provides you 6 months of Etison Suite for free plus some extra bonuses. This brings down the cost to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not constrained in any way which lets you give the software a full test before you fully commit.
If $97 or $297 a month seems like too big a commitment for your current budget, there is also a semi-secret, unadvertised Share Funnel plan that you can also get access to for just $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it is a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be a little slow in responding. They use Intercom, which means you may immediately ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the team to fairly helpful to all my queries.
Do I need my own domain name? Clickfunnels For Mortgage Brokers
You don’t necessarily need your own domain name to launch a funnel, although I would advise it. If you do not have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I did not know about is that ClickFunnels will buy you your first domain name for free and even install SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an massive community. There’s the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it is an excellent place to get feedback on your own sales funnels and answer any questions that you might have.
Additionally, there are other FB groups run by ClickFunnels affiliates which are also very active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is why I would strongly suggest going with Stripe if you can.
What’s the Funnel Hacks system?
If you’re looking to acquire the $297/mo. Etison Suite plan, then it is definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it due to all of the affiliates that are trying to market it.
But no, ClickFunnels is not a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
When people ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There’s no other application that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels right now in their business.
It’s terrific for creating opt-in funnels that will help you generate more prospects and build your email list.
You are able to produce webinar funnels to help you grow your brand and promote your products and services.
And you can use it to build membership sites where you’re able to gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels For Mortgage Brokers
To start with, you need to have a product or service to sell. If you don’t have something to sell, then do not even bother looking into ClickFunnels before you do. Unless you just want to promote it as an affiliate.
Next, you need to be ready to commit money and time into creating your value ladder and constructing your entire sales funnel.
That means creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And coming up with proper upsells, order bumps and other OTOs that match or improve your principal product offering.
If you are unclear how to being, I’d have a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains exactly the why and how of creating sales funnels and how to tell stories to sell your services and products.
And as you go through his own sales funnels you can observe how he goes from low-cost tripwire (DotComSecrets) to selling his flagship product (ClickFunnels).
By building his very own community of raving fans he can then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the parts that apply to your own business and create a strategy for your sales funnel. Once you have that in place, you’ll be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages using its new Checkout widget
Each product features a large selection of nice looking templates. Both have drag and drop editors that make it effortless for you to build the designs you desire. And both integrate with all the popular email service providers.
But, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that can help you collect prospects. This is not a terrible thing since LeadPages really shines for creating landing pages quickly.
Right now, one of the most effective strategies for developing your email list is using content upgrades. By creating targeted lead magnets into your most popular posts you can get opt-in conversion rates that far exceed your typical pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see today.
Therefore, if you’re primarily concentrated on lead generation, I would definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you are selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the instrument, it’s possible to definitely explode your earnings as soon as you begin generating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product that lets users build amazing, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling fast. It supports both Stripe and Paypal and it includes 17 distinct checkout page templates that you may customize.
Concerning flexibility, there is not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells like ClickFunnels does. You can also quickly create coupons for your products which is just another terrific way to increase conversions.
However, where Samcart is missing, is the ability to capture leads and create complete sales funnels. The products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
ClickFunnels Pros
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for each kind of funnel
– Great on-boarding procedure for learning the program
– Software has been better after every update
– Easily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
ClickFunnels Cons
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Plently of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels For Mortgage Brokers
Which software you go with depends on your needs and the quantity of work you’re willing to invest in your enterprise.
Although many of you are selling standalone products, are you ready to put in the effort required to create a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. It’s possible to collect leads or sell your front end product more cheaply using alternative services.
But if raising the average lifetime value of your clients is important to you, then I really suggest giving ClickFunnels a try.
Not just to access the software but also since the training you receive will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to increase your business today.
