Are you currently trying to sell things online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even harder.
But there’s a simple secret to increasing the value of each customer you market to:
Sales funnels. Clickfunnels How To Split Test
By creating a well-designed sales funnel, it is possible to dramatically increase your earnings and provide more value for your customers.
In this post, I will introduce you to ClickFunnels, the software I’m using to create sales funnels for my business.
You don’t need any technical know-how to use it, and it will truly change the way you run your business.
Plus:
If you are prepared to throw yourself into the ClickFunnels world, it has one of the best affiliate programs on the market. I will be talking about that too later on.
Here is what I’m going to be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million per year company and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is an application for building sales funnels. With a lot of added bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Webinars
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you’ll even have the ability to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Essentially, you’re getting all you need to advertise and promote your products online, without needing to hire expensive developers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That is amazing.Clickfunnels How To Split Test
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has used successfully in his own business.
The funnel types fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can make too.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when signing up.
Or to more sophisticated sales funnels like the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products using Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels How To Split Test
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and put them where you need them.
While not as flexible as Instapage’s landing page editor, it is still quite nice and it may be utilized to achieve just about any design you desire.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties could be accomplished through the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical way. You are not spending a great deal of time hunting for what you would like to do.
The main thing is that no programming is needed. So you don’t have to spend time studying HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all vital for providing you the flexibility to design the specific pages you woud like and ClickFunnels provides you a large array of them to use.
Basic elements comprise of Headline, Image, Text, Button, Input types and Video widgets. These are the fundamental building blocks for any landing page that you build in the software.
ClickFunnels also includes a number of advanced components such as:
– SMS Signup
– Surveys
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With majority of elements, you can change common properties like background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program that you can be a part of.
The basics:
The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you hit 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
In addition you earn 40% commissions by promoting any product in the ClickFunnel’s ecosystem including DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals purchase as they go through their specific funnels as well.
That’s not all:
ClickFunnels also has another great feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll have the ability to add this funnel directly into their account if they are an existing ClickFunnels member. If they are not a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their accounts.
What’s really amazing is that this share URL also functions as your affiliate link, and you’ll get a recurring commission when this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this process seems to take approximately 8-10 seconds each time.
While I really don’t understand what is going on behind the scenes, it does not make sense to me why this would take a long time. It is somewhat annoying, although only a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I am not a fan of software products that limit you in this way.
If you are just building sales funnels for yourself, these limitations are most likely okay.
However you may get more annoyed at such constraints if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will want to upgrade to the Etison Suite plan if you would like to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels can do is fairely huge, and it can definitely be intimidating to some.
That is why ClickFunnels put so much work into the onboarding process to help ease you into the software. The ClickFunnels interface is fairely well made for the most part and once you’ve built a couple funnels yourself, the entire procedure does get easier over time.
ClickFunnels Pricing
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they have now been merged into 2 separate plans.
How much is ClickFunnels now?
At the moment, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel creation tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you make your own affiliate program.
To gain access to that, you’ll need to go for the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. But, you can purchase Funnel Hacks for $997 which provides you 6 months of Etison Suite for free and some extra bonuses. This brings down the cost to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited in any way which lets you give the software a complete test before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your present budget, there is also a semi-secret, unadvertised Share Funnel plan that you can also have access to for just $19 a month. You can only create 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, even though they can be a little slow in responding. They use Intercom, which means you may immediately ask questions in the live chat box. Support requests are usually answered within a few hours and I found the team to fairly helpful to all my queries.
Do I need my own domain name? Clickfunnels How To Split Test
You don’t necessarily need your own domain name to launch a funnel, but I would advise it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will get you your first domain name for free and even install SSL on it for you. You can learn how to do this from the first game in the onboarding training.
Do they have an active community?
ClickFunnels has an massive community. There is the official group on FB with over 100k members as well as the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it is an excellent place to get opinions on your own sales funnels and answer any questions that you might have.
There are also several other FB groups run by ClickFunnels affiliates that are also quite active. The main one I recommend joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would strongly recommend going with Stripe if you can.
What is the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it’s definitely worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a lot of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels has some negative buzz around it due to all of the affiliates that are trying to promote it.
However, no, ClickFunnels isn’t a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a fantastic software with an amazing affiliate opportunity. So many people are using ClickFunnels to construct 6 and 7 figure companies.
When people ask, “How can I create a sales funnel”, ClickFunnels is the #1 answer hands down. There is no other software that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It is great for creating opt-in funnels that will help you generate more leads and build your email list.
You can create webinar funnels that will help you grow your brand and sell your products and services.
And you can use it to build membership sites where you’re able to gate your premium content so that it’s available only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels How To Split Test
First of all, you need to have a product or service to sell. If you don’t have something to sell, then do not even bother looking into ClickFunnels before you do. Unless you only want to market it as an affiliate.
Next, you need to be willing to invest money and time into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And coming up with appropriate upsells, order bumps and other OTOs that complement or enhance your main product offering.
If you are unclear how to being, I’d have a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains exactly the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels yourself you can observe how he goes from low-cost tripwire (DotComSecrets) to promoting his flagship product (ClickFunnels).
By building his own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the components that are applicable to your own business and create a strategy for your sales funnel. Once you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it’s a very popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages with its new Checkout widget
Each product comes with a huge selection of nice looking templates. Both have drag and drop editors which make it effortless for you to create the designs you want. And both integrate with the popular email service providers.
However, Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that will help you collect leads. This is not a terrible thing since LeadPages really shines for creating landing pages fast.
Right now, one of the best strategies for developing your email list is using content upgrades. By producing targeted lead magnets into your most popular articles you can get opt-in conversion rates that far surpass your typical pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see now.
So if you’re primarily focused on lead generation, I’d definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you’re selling a product or service, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, once you master the tool, it’s possible to really explode your sales once you start creating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product that lets users create beautiful, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is geared towards getting set up and selling quickly. It supports both Stripe and Paypal and it comes with 17 different checkout page templates which you can customize.
In terms of flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells like ClickFunnels does. You can also quickly create coupons for your products which is just another terrific way to increase conversions.
But where Samcart is missing, is the ability to capture leads and create complete sales funnels. The products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
ClickFunnels Pros
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every kind of funnel
– Great on-boarding procedure for learning the software
– Software continues to get better after each update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
ClickFunnels Cons
– Limitations on the amount of funnels, pages, and visitors with the standard plan
– Lots of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels How To Split Test
Which application you go with depends on your needs and the amount of work you’re willing to invest in your enterprise.
Although many of you are selling standalone products, are you willing to put in the effort required to make a high converting sales funnel?
If not, ClickFunnels might be overkill for you. You can collect leads or sell your front end product more cheaply with alternative services.
However, if increasing the average lifetime value of your clients is important to you, then I truly suggest giving ClickFunnels a try.
Not only to access the software but also because the training that you get will probably be both inspiring and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to increase your business today.
