Are you trying to sell things online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even harder.
But there’s a simple secret to raising the value of each customer you sell to:
Sales funnels. Clickfunnels In Action
By creating a well-designed sales funnel, you can dramatically boost your earnings and provide more value to your customers.
In this post, I’m going to introduce you to ClickFunnels, the software I’m using to create sales funnels for my business.
You do not need any technical know-how to use this, and it will really change how you run your business.
If you’re ready to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I will be talking about that too later on.
Here’s what I will be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for building sales funnels. With a bunch of additional bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership sites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you’ll even have the ability to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Basically, you’re getting all you need to advertise and sell your products online, without having to employ expensive developers.
And individuals are using ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That’s amazing.Clickfunnels In Action
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can make as well.
They include simple funnels such as the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when registering.
Or to more complex sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, every funnel type has its own group of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels In Action
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a wonderful starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of columns and rows. After that you can use your mouse to drag elements around and put them where you want them.
While not as flexible as Instapage’s landing page editor, it’s still quite nice and it may be used to achieve pretty much any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is quite seamless.
Text elements can be edited inline, and changing any element’s properties could be accomplished via the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical manner. You’re not spending a great deal of time hunting for what you want to do.
The main thing is that no programming is needed. So you don’t have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for giving you the flexibility to design the exact pages you woud like and ClickFunnels gives you a wide array of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input types and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes several advanced elements like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With most elements, you can change common properties such as background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
First the Fundamentals:
The ClickFunnels affiliate program pays 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
You also get 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals buy as they go through their specific funnels as well.
That’s not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will have the ability to add this funnel directly into their account if they’re an existing ClickFunnels member. If they are not a member yet, they can register for the ClickFunnels 14-day free trial then get your funnel added to their account.
What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission when this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this procedure appears to take around 8-10 seconds every time.
While I really don’t understand what is going on behind the scenes, it doesn’t make sense to me why this could take a long time. It is a bit annoying, although just a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I am really not a fan of software products which restrict you in this manner.
If you’re just building sales funnels for yourself, these limitations are most likely okay.
However you may get more annoyed at such limitations if you are doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will need to upgrade to the Etison Suite plan if you would like to develop infinite funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put so much work into the onboarding process to help ease you into the software. The ClickFunnels interface is fairely well made for the most part and once you’ve assembled a couple funnels yourself, the entire procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they have now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel production tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you make your own affiliate program.
To get access to that, you’ll need to go for the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes out there. However, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some extra bonuses. This brings down the cost to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained in any way which lets you give the software a complete evaluation before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your current budget, there is also a semi-secret, unadvertised Share Funnel plan that you can also get access to for just $19 a month. You can only create 3 funnels and 10 pages with this plan, but it is a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, although they can be somewhat slow in responding. They utilize Intercom, which means you can directly ask questions in the live chat box. Support requests are usually answered within a couple of hours and I found the staff to fairly helpful to all my queries.
Do I need my own domain name? Clickfunnels In Action
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus that I did not know about is that ClickFunnels will get you your first domain name for free and even set up SSL on it for you. You can discover how to do this from the first game in the onboarding training.
Do they have an active community?
ClickFunnels has an massive community. There’s the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it is an excellent place to get feedback on your sales funnels and answer any questions you may have.
Additionally, there are other FB groups run by ClickFunnels affiliates which are also quite active. The main one I suggest joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is the reason why I would strongly recommend going with Stripe if you’re able to.
What is the Funnel Hacks system?
If you’re looking to acquire the $297/mo. Etison Suite plan, then it’s definitely worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you’ll get six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels gets some negative buzz around it because of all of the affiliates that are trying to market it.
But no, ClickFunnels isn’t a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a great software with an amazing affiliate opportunity. So many men and women are utilizing ClickFunnels to construct 6 and 7 figure businesses.
When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There’s no other application that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It is terrific for creating opt-in funnels that will help you generate more prospects and build your email list.
You are able to produce webinar funnels to help you grow your brand and promote your products and services.
And you can use it to build membership sites where you’re able to gate your premium content so that it is available only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels In Action
First of all, you need to have a product or service to market. If you do not have something to sell, then don’t even bother looking into ClickFunnels before you do. Unless you just want to market it as an affiliate.
Next, you need to be ready to commit money and time into creating your value ladder and building out your entire sales funnel.
That means creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with proper upsells, order bumps and other OTOs that match or enhance your principal product offering.
If you are unclear how to being, I’d have a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains precisely the why and how of creating sales funnels and how to tell stories to sell your products and services.
And as you go through his own sales funnels you can see the way he goes from low-cost tripwire (DotComSecrets) to promoting his flagship product (ClickFunnels).
By building his very own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the parts that apply to your own business and create a strategy for your own sales funnel. Once you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently added the ability to sell products directly on their pages using its new Checkout widget
Each product features a huge selection of nice looking templates. Both have drag and drop editors that make it easy for you to build the designs you want. And both integrate with the popular email service providers.
Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that can help you collect leads. This is not a bad thing since LeadPages really shines for building landing pages quickly.
Right now, among the best strategies for developing your email list is by using content upgrades. By creating targeted lead magnets into your most well-known articles you can acquire opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see today.
So if you are primarily concentrated on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you’re selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, as soon as you master the instrument, you can really explode your earnings as soon as you begin creating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product which lets users create beautiful, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling fast. It supports both Stripe and Paypal and it comes with 17 different checkout page templates which you may customize.
Concerning flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also quickly create coupons for your products which is just another great way to increase conversions.
However, where Samcart is missing, is the ability to capture leads and create complete sales funnels. The products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful compared to Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for every kind of funnel
– Great on-boarding procedure for learning the program
– Software has been better after each update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Lots of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels In Action
Which application you go with depends on your needs and the amount of work you’re willing to invest in your enterprise.
Although many of you are selling standalone products, are you ready to put in the effort required to make a high converting sales funnel?
If not, ClickFunnels might be overkill for you. It’s possible to collect leads or sell your front end product more cheaply using alternative services.
But if increasing the average lifetime value of your customers is important to you, then I really recommend giving ClickFunnels a try.
Not only to get access to the software but also since the coaching that you get will probably be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to grow your business now.