Are you trying to sell things online?
Then I’m confident you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even harder.
But there’s a simple secret to raising the value of each customer you sell to:
Sales funnels. Clickfunnels Kitchen
By creating a well-designed sales funnel, you can dramatically increase your earnings and provide more value for your customers.
In this article, I will introduce you to ClickFunnels, the application I am using to create sales funnels for my business.
You do not need any technical know-how to utilize this, and it is going to really change how you operate your business.
Plus:
If you are prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I’ll be talking about that too later on.
Here’s what I’m going to be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for building sales funnels. With a bunch of added bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Webinars
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you will even be able to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Essentially, you’re getting all you need to market and promote your products online, without needing to employ expensive developers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That’s remarkable.Clickfunnels Kitchen
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct types of funnels that he has used successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can make as well.
They include simple funnels such as the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more complex sales funnels like the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products using Order Form bumps, and One Click upsells or Downsells.
Moreover, every funnel type has its own group of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels Kitchen
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and page templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and place them where you want them.
While not as adaptable as Instapage’s landing page editor, it is still very good and it can be used to achieve just about any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties can be done via the fly-out sidebar.
And unlike other editors on the market, everything is organized in a logical way. You are not spending a lot of time hunting for what you want to do.
The important thing is that no programming is needed. So you don’t need to spend time studying HTML or CSS or some other technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for providing you the flexibility to design the specific pages you woud like and ClickFunnels provides you a wide variety of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input types and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes several advanced elements like:
– SMS Signup
– Surveys
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and orientation.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
First the Fundamentals:
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
In addition you get 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals purchase as they go through their specific funnels as well.
That is not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they will have the ability to add this funnel directly into their accounts if they are an existing ClickFunnels member. If they are not a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their accounts.
What’s really amazing is that this share URL also acts as your affiliate link, and you’ll get a recurring commission when this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take around 8-10 seconds every time.
While I really don’t understand what’s going on behind the scenes, it does not make sense to me why this could take so long. It’s a bit annoying, although just a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their cheapest plan. I’m really not a fan of software products that restrict you in this way.
If you’re just building sales funnels for yourself, these limits are probably okay.
But you can get more annoyed at such limitations if you’re doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will want to upgrade to the Etison Suite plan if you would like to develop unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is fairely huge, and it can definitely be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is fairely well made for the most part and once you’ve built a couple funnels yourself, the whole procedure does get easier over time.
ClickFunnels Pricing
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, however they have now been consolidated into 2 separate plans.
How much is ClickFunnels now?
At the moment, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel production tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To get access to that, you’ll need to go for the Etison Suite plan. It features everything, and you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes out there. But, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some additional bonuses. This brings down the cost to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not limited whatsoever which lets you give the software a full evaluation before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan which you can also have access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be somewhat slow in responding. They use Intercom, which means you can immediately ask questions in the live chat box. Support requests are usually answered in a few hours and I found the staff to fairly helpful to all my queries.
Do I need my own domain name? Clickfunnels Kitchen
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will buy you your first domain name for free and even install SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an massive community. There is the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it’s an excellent place to get opinions on your sales funnels and answer any questions that you may have.
There are also other FB groups run by ClickFunnels affiliates which are also quite active. The main one I recommend joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly recommend going with Stripe if you can.
What is the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it’s definitely well worth it to join with Funnel Hacks instead to save some additional money. For $997, you’ll receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it because of all the affiliates who are trying to promote it.
However, no, ClickFunnels is not a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to construct 6 and 7 figure companies.
When people ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other software that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It is great for creating opt-in funnels that will help you generate more leads and build your email list.
You are able to produce webinar funnels to help you grow your brand and promote your products and services.
And you can use it to build membership sites where you’re able to gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels Kitchen
First of all, you need to have a product or service to sell. If you do not have something to market, then do not even bother looking into ClickFunnels until you do. Unless you only want to promote it as an affiliate.
Next, you need to be ready to invest time and money into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that complement or enhance your principal product offering.
If you’re unclear how to being, I’d take a look at Russell’s own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets where he explains precisely the why and how of building sales funnels and how to tell stories to marketing your products and services.
And as you go through his own sales funnels yourself you can observe the way he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By building his own community of raving fans he can then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the parts that apply to your own business and create a strategy for your own sales funnel. As soon as you have that in place, you will be ready to start making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently added the ability to sell products directly on their pages with its new Checkout widget
Each product comes with a huge selection of nice looking templates. Both have drag and drop editors that make it easy for you to create the designs you desire. And both integrate with all the popular email service providers.
However, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that will help you collect prospects. This is not a terrible thing since LeadPages really shines for creating landing pages quickly.
At this time, one of the most effective strategies for developing your email list is using content upgrades. By producing targeted lead magnets into your most popular articles you can acquire opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see now.
So if you’re primarily focused on lead generation, I would definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you’re selling a product or service, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, once you master the instrument, you can really explode your sales once you start generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that lets users build amazing, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting set up and selling quickly. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates that you can customize.
In terms of flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells like ClickFunnels does. You can also easily create coupons for your products which is another great way to increase conversions.
But where Samcart is lacking, is the ability to capture leads and build complete sales funnels. Both products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful than Samcart.
ClickFunnels Pros
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for each kind of funnel
– Great on-boarding process for learning the program
– Software has been better after every update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
ClickFunnels Cons
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Lots of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels Kitchen
Which application you go with depends on your requirements and the amount of work you’re willing to invest in your business.
Although many of you are selling standalone products, are you ready to put in the effort required to create a high converting sales funnel?
Otherwise, ClickFunnels might be overkill for you. You can collect leads or market your front end product more cheaply using alternative services.
But if raising the average lifetime value of your clients is important to you, then I really suggest giving ClickFunnels a try.
Not only to get access to the software but also because the training you get will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to increase your business today.
