Are you currently trying to sell stuff online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even harder.
There is a simple secret to increasing the value of each customer you market to:
Sales funnels. Clickfunnels Marketing
By producing a well-designed sales funnel, you can dramatically boost your earnings and provide more value for your clients.
In this post, I will introduce you to ClickFunnels, the software I am using to create sales funnels for my business.
You don’t need any technical know-how to use this, and it is going to really change the way you operate your business.
If you are ready to throw yourself into the ClickFunnels world, it has one of the best affiliate programs out there. I’ll be speaking about that too later on.
Here’s what I will be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million per year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is a software for constructing sales funnels. With a bunch of additional bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Plus, with the highest end Etison Suite package you’ll even be able to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Basically, you’re getting all you need to advertise and promote your products online, without needing to hire expensive developers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That’s amazing.Clickfunnels Marketing
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
In case you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 different types of funnels that he has used successfully in his own business.
The funnel types fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create too.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will all have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels Marketing
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a wonderful starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out with sections that can have any number of columns and rows. You can then use your mouse to drag elements around and put them where you want them.
While not as flexible as Instapage’s landing page editor, it’s still quite good and it can be used to achieve just about any design you want.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and moving them where you want is quite seamless.
Text elements can be edited inline, and changing any element’s properties could be accomplished via the fly-out sidebar.
And unlike other editors on the market, everything is organized in a logical way. You are not spending a lot of time searching for what you would like to do.
The main thing is that no programming is needed. So you do not have to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are vital for providing you the flexibility to design the exact pages you woud like and ClickFunnels provides you a wide array of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input types and Video widgets. These are the fundamental building blocks for any landing page you build in the software.
ClickFunnels also includes several advanced components such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized in the editor sidebar. With majority of elements, you can alter common properties like background colors, margins, fonts, and alignment.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is little doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your own dream car once you hit 100 active referrals.
In addition to that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
In addition you earn 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells that your referrals buy as they go through their specific funnels as well.
But that is not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they’ll be able to bring this funnel directly into their accounts if they’re an existing ClickFunnels member. If they are not a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their accounts.
What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission if this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take approximately 8-10 seconds each time.
While I don’t understand what is going on behind the scenes, it doesn’t make sense to me why this could take a long time. It’s a bit annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their lowest plan. I am not a fan of software products that limit you in this manner.
If you’re just building sales funnels for yourself, these limits are probably okay.
But you can get more annoyed at these constraints if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will want to upgrade to the Etison Suite plan if you would like to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is pretty huge, and it can definitely be intimidating to some.
That’s why ClickFunnels put so much work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well designed for the most part and once you’ve built a couple funnels yourself, the whole procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they have now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel creation tools, but you are limited to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To get access to that, you’ll need to go with the Etison Suite plan. It features everything, plus you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes out there. But, you can buy Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some additional bonuses. This brings the cost down to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained whatsoever which lets you give the software a complete test before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also have access to for just $19 a month. You can only create 3 funnels and 10 pages with this plan, but it is a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be somewhat slow in responding. They use Intercom, which means you may directly ask questions in the live chat box. Support requests are usually answered within a few hours and I found the team to pretty helpful to all my questions.
Do I need my own domain name? Clickfunnels Marketing
You don’t necessarily need your own domain name to launch a funnel, but I would advise it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will get you your first domain name for free and even install SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an enormous community. There’s the official group on FB with over 100k members as well as the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are extremely active and it’s a great place to get opinions on your sales funnels and answer any questions that you might have.
There are also several other FB groups run by ClickFunnels affiliates which are also quite active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would highly suggest going with Stripe if you’re able to.
What is the Funnel Hacks system?
If you’re looking to get the $297/mo. Etison Suite plan, then it’s definitely worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional bonuses and training that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels gets some negative buzz around it because of all the affiliates who are trying to promote it.
However, no, ClickFunnels isn’t a scam. It is certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a fantastic software with an amazing affiliate opportunity. So many men and women are utilizing ClickFunnels to build 6 and 7 figure companies.
When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other application that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels right now in their business.
It’s great for creating opt-in funnels that will help you generate more prospects and build your email list.
You can produce webinar funnels to help you develop your brand and promote your services and products.
And you can use it to create membership sites where you’re able to gate your premium content so that it is accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels Marketing
First of all, you need to have a product or service to market. If you don’t have something to sell, then do not even bother looking into ClickFunnels before you do. Unless you only want to market it as an affiliate.
Next, you have to be ready to invest money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And then coming up with proper upsells, order bumps and other OTOs that match or enhance your main product offering.
If you’re unclear how to start, I’d take a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he describes exactly the why and how of building sales funnels and how to tell stories to sell your products and services.
And as you go through his own sales funnels yourself you can observe how he goes from low-cost tripwire (DotComSecrets) to promoting his flagship product (ClickFunnels).
By creating his own community of raving fans he can then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the parts that are applicable to your own company and create a strategy for your own sales funnel. As soon as you have that in place, you will be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there which share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently added the capability to sell products directly on their pages using its new Checkout widget
Each product features a huge selection of fine looking templates. Both have drag and drop editors that make it effortless for you to create the designs you want. And both integrate with the popular email service providers.
Leadpages is significantly more limited in scope than ClickFunnels. You use it to create landing pages that will allow you to collect leads. This is not a terrible thing since LeadPages really shines for building landing pages fast.
Right now, among the most effective strategies for growing your email list is by using content upgrades. By creating targeted lead magnets into your most well-known articles you can get opt-in conversion rates that far exceed your standard pop-up.
LeadPages is the best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you will see today.
Therefore, if you are primarily concentrated on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the instrument, it’s possible to definitely explode your earnings once you start creating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product which allows users to create beautiful, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates which you may customize.
In terms of flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells like ClickFunnels does. You can also easily create coupons for your products which is just another terrific way to increase conversions.
But where Samcart is missing, is the ability to capture leads and create complete sales funnels. The products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and powerful than Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for each type of funnel
– Great on-boarding process for learning the software
– Software has been better after every update
– Readily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL set up
– 14-day free trial
– Limits on the amount of funnels, pages, and visitors with the standard plan
– Plently of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels Marketing
Which software you go with depends on your needs and the quantity of work you are willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you willing to put in the effort required to create a high converting sales funnel?
Otherwise, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply with alternative services.
However, if raising the average lifetime value of your clients is important to you, then I truly recommend giving ClickFunnels a try.
Not just to get access to the software but also since the training that you get will be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see if you can use it to increase your business now.