Are you trying to sell things online?
Then I’m sure you will agree that converting your traffic into sales is hard.
And getting yourself profitable? That’s even tougher.
There is a simple secret to increasing the value of every customer you sell to:
Sales funnels. Clickfunnels Versus Leadpages
By producing a well-designed sales funnel, you can dramatically increase your sales and provide more value for your clients.
In this article, I will introduce you to ClickFunnels, the software I’m using to build sales funnels for my business.
You don’t need any technical know-how to use it, and it is going to truly change the way you run your business.
Plus:
If you are prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I’ll be speaking about that too later on.
Here’s what I will be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels to a $100 million per year business and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for constructing sales funnels. With a lot of additional bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Webinars
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Additionally, with the highest end Etison Suite package you’ll even be able to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).
Basically, you’re getting everything you need to advertise and sell your products online, without having to employ expensive developers.
And individuals are using ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That is amazing.Clickfunnels Versus Leadpages
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has employed successfully in his own business.
The funnel types fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can create as well.
They include simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when registering.
Or to more sophisticated sales funnels such as the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels Versus Leadpages
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a great starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. You can then use your mouse to drag elements around and put them where you want them.
While not as adaptable as Instapage’s landing page editor, it’s still very good and it may be utilized to achieve pretty much any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and moving them where you want is very seamless.
Text elements can be edited inline, and modifying any element’s properties could be accomplished via the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical manner. You’re not spending a lot of time hunting for what you want to do.
The main thing is that no coding is required. So you don’t need to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are all essential for giving you the flexibility to design the exact pages you want and ClickFunnels gives you a wide variety of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the basic building blocks for any landing page you construct in the software.
ClickFunnels also includes several advanced components like:
– SMS Signup
– Surveys
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and orientation.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program which you can be a part of.
The basics:
The ClickFunnels affiliate program pays 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program itself.
You also earn 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom Secrets, Expert Secrets or even the Software Secrets books.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals buy as they go through their specific funnels too.
That’s not all:
ClickFunnels also has another excellent feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they will have the ability to bring this funnel directly into their account if they’re an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really awesome is that this share URL also acts as your affiliate link, and you will get a recurring commission if this new user ends up staying.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this process seems to take around 8-10 seconds each time.
While I really don’t know what’s going on behind the scenes, it doesn’t make sense to me why this could take a long time. It is a bit annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their lowest plan. I am not a fan of software products that limit you in this manner.
If you are just building sales funnels for yourself, these limits are probably okay.
But you may get more annoyed at such constraints if you are doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will need to upgrade to the Etison Suite plan if you would like to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That is why ClickFunnels put so much work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well made for the most part and once you’ve assembled a couple funnels yourself, the whole process does get easier over time.
ClickFunnels Pricing
Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, but they have now been consolidated into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel production tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To get access to that, you’ll need to go for the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes out there. But, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some additional bonuses. This brings the cost down to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited whatsoever which lets you give the software a complete evaluation before you fully commit.
If $97 or $297 a month seems like too large a commitment for your current budget, there is also a semi-secret, unadvertised Share Funnel plan that you can also have access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it is a great way to test out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, even though they can be somewhat slow in responding. They use Intercom, which means you may directly ask questions in the live chat box. Support requests are usually answered within a few hours and I found the team to pretty helpful to all my questions.
Do I need my own domain name? Clickfunnels Versus Leadpages
You don’t necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus that I did not know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
ClickFunnels has an massive community. There is the official group on FB with over 100k members as well as the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.
Both groups are very active and it’s an excellent place to get opinions on your sales funnels and answer any questions that you might have.
Additionally, there are several other FB groups run by ClickFunnels affiliates which are also very active. The main one I recommend joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software on the market.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would strongly recommend going with Stripe if you can.
What is the Funnel Hacks system?
If you’re looking to acquire the $297/mo. Etison Suite plan, then it is definitely worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to get six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels gets some negative buzz around it due to all the affiliates who are making an effort to market it.
However, no, ClickFunnels isn’t a scam. It’s definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a great software with an amazing affiliate opportunity. So many men and women are utilizing ClickFunnels to build 6 and 7 figure companies.
When folks ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other software that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It is terrific for creating opt-in funnels that will help you generate more leads and build your email list.
You can create webinar funnels that will help you grow your brand and sell your products and services.
And you can use it to build membership sites where you can gate your premium content so that it is available only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels Versus Leadpages
To start with, you need to have a product or service to sell. If you don’t have something to market, then do not even bother looking into ClickFunnels before you do. Unless you just want to market it as an affiliate.
Next, you have to be willing to invest money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And coming up with appropriate upsells, order bumps and other OTOs that complement or improve your principal product offering.
If you’re unclear how to start, I would have a look at Russell’s very own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets where he explains precisely the why and how of creating sales funnels and how to tell stories to marketing your products and services.
And as you go through his own sales funnels yourself you can see the way he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By building his own community of raving fans he can then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
As soon as you’ve gone through his funnels, then you can take the components that apply to your own company and create a plan for your sales funnel. Once you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it’s a really popular tool in its own right.
It also recently added the capability to sell products directly on their pages using its new Checkout widget
Each product features a large selection of nice looking templates. Both have drag and drop editors that make it effortless for you to create the designs you desire. And both integrate with the popular email service providers.
But, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that will allow you to collect prospects. This is not a bad thing because LeadPages really shines for creating landing pages quickly.
At this time, among the best strategies for growing your email list is using content upgrades. By creating targeted lead magnets into your most popular posts you can get opt-in conversion rates that far surpass your standard pop-up.
LeadPages is the best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see today.
Therefore, if you are primarily focused on lead generation, I’d definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you are selling a product or service, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, as soon as you master the tool, you can really explode your earnings as soon as you begin generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that allows users to create amazing, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling fast. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates that you may customize.
In terms of flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does allow you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is just another great way to increase conversions.
But where Samcart is lacking, is the capability to capture leads and build complete sales funnels. The products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful than Samcart.
ClickFunnels Pros
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Beautiful looking templates for every type of funnel
– Great on-boarding procedure for learning the program
– Software has been better after every update
– Easily share any funnels you build and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
ClickFunnels Cons
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Lots of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels Versus Leadpages
Which application you go with depends on your requirements and the quantity of work you are willing to invest in your business.
Although a lot of you are selling standalone products, are you ready to put in the effort required to make a high converting sales funnel?
If not, ClickFunnels might be overkill for you. You can collect leads or market your front end product more cheaply using alternative services.
But if raising the average lifetime value of your customers is important to you, then I truly suggest giving ClickFunnels a try.
Not only to get access to the software but also because the training that you get will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see if you can use it to grow your business today.
