Are you currently trying to sell stuff online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even harder.
There is a simple secret to raising the value of every customer you market to:
Sales funnels. Clickfunnels Video Background
By creating a well-designed sales funnel, you can dramatically boost your sales and provide more value to your customers.
In this article, I’m going to introduce you to ClickFunnels, the application I am using to create sales funnels for my business.
You do not need any technical know-how to utilize this, and it is going to really change how you operate your business.
If you’re ready to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I will be talking about that too later on.
Here is what I will be covering in this ClickFunnels review.
- What is ClickFunnels?
- What are the best parts of ClickFunnels?
- What I don’t like about ClickFunnels
- ClickFunnels Pricing
- Everything else you need to know about ClickFunnels
- How can you make ClickFunnels work for you?
- ClickFunnels versus the competition
- Pros and Cons of ClickFunnels
- Final Thoughts
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million per year business and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is a software for building sales funnels. With a bunch of additional bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership sites
– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells
Essentially, you’re getting all you need to market and promote your products online, without having to hire expensive programmers.
And individuals are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That is remarkable.Clickfunnels Video Background
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can create as well.
They include simple funnels such as the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more sophisticated sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.
In addition, each funnel type has its own group of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels Video Background
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels provides you a wonderful starting point with its funnel and page templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. After that you can use your mouse to drag elements around and place them where you want them.
While not as adaptable as Instapage’s landing page editor, it is still very good and it can be used to achieve just about any design you desire.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and transferring them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties could be accomplished through the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical manner. You’re not spending a lot of time hunting for what you want to do.
The main thing is that no programming is needed. So you do not need to spend time learning HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for giving you the flexibility to design the specific pages you woud like and ClickFunnels gives you a large array of them to use.
Fundamental elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the fundamental building blocks for any landing page that you build in the software.
ClickFunnels also includes several advanced components such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With most elements, you can change common properties such as background colors, margins, fonts, and alignment.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is little doubt in my mind that ClickFunnels has the best, legitimate affiliate marketing program which you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals buy as they go through their specific funnels as well.
That’s not all:
ClickFunnels also has another great feature for affiliates called share funnels.
Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they will be able to bring this funnel directly into their account if they are an existing ClickFunnels member. If they are not a member yet, they can register for the ClickFunnels 14-day free trial then get your funnel added to their account.
What’s really awesome is that this share URL also acts as your affiliate link, and you will get a recurring commission if this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take around 8-10 seconds every time.
While I really don’t know what is going on behind the scenes, it does not make sense to me why this could take a long time. It is somewhat annoying, although just a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I am really not a fan of software products that restrict you in this manner.
If you are just building sales funnels for yourself, these limits are probably okay.
However you can get more annoyed at these limitations if you’re doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You will want to upgrade to the Etison Suite plan if you would like to build unlimited funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well designed for the most part and once you’ve assembled a couple funnels yourself, the whole process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they have now been merged into 2 separate plans.
So how much is ClickFunnels now?
At the moment, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel production tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To gain access to that, you’ll need to go with the Etison Suite plan. It features everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there aren’t any ClickFunnels coupon codes available. However, you can buy Funnel Hacks for $997 which provides you 6 months of Etison Suite for free plus some extra bonuses. This brings down the cost to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited whatsoever which lets you give the software a complete test before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also have access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it is a great way to try out ClickFunnels on a budget.
Everything else you need to know about ClickFunnels
How is their support?
ClickFunnels support is quite good in my experience, even though they can be somewhat slow in responding. They use Intercom, which means you may directly ask questions in the live chat box. Support requests are usually answered within a couple of hours and I found the team to fairly helpful to all my questions.
Do I need my own domain name? Clickfunnels Video Background
You don’t necessarily need your own domain name to launch a funnel, although I would advise it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus I did not know about is that ClickFunnels will buy you your first domain name for free and even install SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are very active and it is a great place to get feedback on your sales funnels and answer any questions that you may have.
Additionally, there are other FB groups run by ClickFunnels affiliates that are also very active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a few others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly suggest going with Stripe if you can.
What is the Funnel Hacks system?
If you’re looking to acquire the $297/mo. Etison Suite plan, then it is definitely worth it to join with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You will also get a bunch of additional training and bonuses which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it due to all of the affiliates who are making an effort to market it.
However, no, ClickFunnels is not a scam. It is definitely the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It is a software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to build 6 and 7 figure businesses.
When folks ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides building standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.
It is great for creating opt-in funnels to help you generate more prospects and build your email list.
You are able to produce webinar funnels to help you develop your brand and promote your services and products.
And you can use it to create membership sites where you can gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels Video Background
First of all, you need to have a product or service to sell. If you do not have something to market, then do not even bother looking into ClickFunnels before you do. Unless you just want to promote it as an affiliate.
Next, you have to be willing to commit money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And coming up with appropriate upsells, order bumps and other OTOs that match or enhance your principal product offering.
If you are unclear how to being, I’d take a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he describes precisely the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels yourself you can observe the way he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By creating his very own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the components that are applicable to your own business and create a plan for your own sales funnel. As soon as you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages using its new Checkout widget
Each product features a huge selection of fine looking templates. Both have drag and drop editors that make it easy for you to create the designs you desire. And both integrate with the popular email service providers.
Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that will allow you to collect prospects. This isn’t a terrible thing because LeadPages really shines for building landing pages quickly.
At this time, among the most effective strategies for growing your email list is using content upgrades. By producing targeted lead magnets into your most popular posts you can acquire opt-in conversion rates that far exceed your typical pop-up.
LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you will see today.
Therefore, if you’re primarily focused on lead generation, I’d definitely recommend trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you’re selling a service or product, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, once you master the tool, it’s possible to definitely explode your earnings once you start creating sales funnels for all your products.
ClickFunnels vs SamCart
SamCart is a product that allows users to build amazing, high converting checkout pages. Which gives it a lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 different checkout page templates which you can customize.
Concerning flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is just another terrific way to increase conversions.
But where Samcart is lacking, is the capability to capture leads and create complete sales funnels. The products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and powerful compared to Samcart.
– Best software for creating marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for each kind of funnel
– Great on-boarding procedure for learning the program
– Software has been better after each update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limits on the number of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels Video Background
Which application you go with depends on your requirements and the amount of work you’re willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you ready to put in the effort necessary to make a high converting sales funnel?
If not, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply using alternative services.
However, if increasing the average lifetime value of your clients is important to you, then I really recommend giving ClickFunnels a try.
Not only to access the software but also because the coaching that you get will be both inspirational and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to grow your business today.