Are you currently trying to sell stuff online?
I’m sure you will agree that converting your visitors into sales is hard.
And getting yourself profitable? That’s even harder.
There is a simple secret to increasing the value of each customer you market to:
Sales funnels. Clickfunnels Vs Mautic
By creating a well-designed sales funnel, it is possible to dramatically boost your earnings and provide more value to your clients.
In this article, I’m going to present you to ClickFunnels, the software I am using to build sales funnels for my business.
You don’t need any technical know-how to use it, and it is going to truly change how you run your business.
If you are prepared to throw yourself into the ClickFunnels world, it has one of the best affiliate programs out there. I will be talking about that too later on.
What is ClickFunnels?
ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels into a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
At its core, ClickFunnels is an application for building sales funnels. With a lot of additional bells and whistles.
You can use it to build:
– Landing pages
– Squeeze pages
– Membership sites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Basically, you’re getting all you need to market and sell your products online, without needing to hire expensive programmers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club website, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.
That’s remarkable.Clickfunnels Vs Mautic
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you’ve never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct forms of funnels that he has used successfully in his own business.
The funnel types fall into 3 main categories: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can make as well.
They include simple funnels such as the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to your more expensive products using Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level summary of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels Vs Mautic
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a wonderful starting point with its funnel and webpage templates, the ClickFunnels editor is the place you can truly make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and place them where you need them.
While not as flexible as Instapage’s landing page editor, it’s still very good and it can be utilized to achieve pretty much any design you want.
What I like is that the editor is quite intuitive to use.
Selecting elements on the page and transferring them where you want is very seamless.
Text elements can be edited inline, and changing any element’s properties can be accomplished through the fly-out sidebar.
And unlike other editors on the market, everything is organized in a logical way. You are not spending a lot of time hunting for what you would like to do.
The main thing is that no programming is required. So you do not have to spend time learning HTML or CSS or some other technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for giving you the flexibility to design the exact pages you want and ClickFunnels gives you a large variety of them to use.
Basic elements comprise of Headline, Image, Text, Button, Input types and Video widgets. These are the basic building blocks for any landing page you build in the software.
ClickFunnels also includes a number of advanced components like:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Additionally, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With majority of elements, you can alter common properties such as background colors, margins, fonts, and alignment.
Then there are element specific attributes like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There’s no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.
The ClickFunnels affiliate program pays 40% recurring commissions for every referral you make and you can win cool prizes like $500 towards your own dream car as soon as you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals purchase as they go through their specific funnels too.
But that’s not all:
ClickFunnels also has another excellent feature for affiliates known as share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
When someone visits this URL, they’ll be able to bring this funnel directly into their accounts if they’re an existing ClickFunnels member. If they aren’t a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their account.
What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission when this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After picking your funnel type and template, it needs to get added to your account.
For some reason, this process appears to take approximately 8-10 seconds each time.
While I really don’t know what’s going on behind the scenes, it does not make sense to me why this would take a long time. It’s a bit annoying, although only a minor annoyance.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their lowest plan. I’m not a fan of software products that restrict you in this way.
If you’re just building sales funnels for yourself, these limits are probably okay.
However you can get more annoyed at these limitations if you are doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You’ll need to upgrade to the Etison Suite plan if you would like to build infinite funnels.
Bad Part #3: Fairly High learning curve
The range of what ClickFunnels could do is pretty huge, and it can definitely be intimidating to some.
That’s why ClickFunnels put a lot of work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well made for the most part and once you’ve built a few funnels yourself, the whole process does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they have now been merged into 2 separate plans.
How much is ClickFunnels now?
Currently, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all of the funnel creation tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.
To get access to that, you’ll need to go with the Etison Suite plan. It includes everything, plus you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes out there. However, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some additional bonuses. This brings the cost down to $166.16 a month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not limited in any way which lets you give the software a complete test before you fully commit.
If $97 or $297 a month sounds like too big a commitment for your present budget, there is also a semi-secret, unadvertised Share Funnel plan which you can also have access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to try out ClickFunnels on a budget.
Everything else you should know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be somewhat slow in responding. They utilize Intercom, which means you can immediately ask questions in the live chat box. Support requests are usually answered within a couple of hours and I found the team to pretty helpful to all my queries.
Do I need my own domain? Clickfunnels Vs Mautic
You do not necessarily need your own domain name to launch a funnel, but I would recommend it. If you do not have one then your funnel URL will look something similar to http://username.clickfunnels.com.
One nice bonus I didn’t know about is that ClickFunnels will get you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are very active and it is an excellent place to get opinions on your own sales funnels and answer any questions you might have.
Additionally, there are other FB groups run by ClickFunnels affiliates which are also quite active. The main one I recommend joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they offer?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That is why I would highly suggest going with Stripe if you can.
What is the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it is definitely well worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a lot of additional training and bonuses that include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I think ClickFunnels has some negative buzz around it due to all of the affiliates who are trying to promote it.
But no, ClickFunnels is not a scam. It’s certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure companies.
When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There’s no other application that can do every thing that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It’s terrific for creating opt-in funnels to help you generate more leads and build your email list.
You are able to produce webinar funnels that will help you grow your brand and sell your services and products.
And you can use it to create membership sites where you can gate your premium content so that it’s accessible only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels Vs Mautic
To start with, you need to have a product or service to sell. If you do not have something to sell, then do not even bother looking into ClickFunnels before you do. Unless you only want to promote it as an affiliate.
Next, you need to be ready to invest money and time into creating your value ladder and constructing your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And coming up with proper upsells, order bumps and other OTOs that complement or improve your main product offering.
If you are unclear how to being, I’d have a look at Russell’s own multi-million dollar sales funnels to give you inspiration. Read his book DotComSecrets where he explains exactly the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels yourself you can observe the way he goes from low-cost tripwire (DotComSecrets) into selling his flagship product (ClickFunnels).
By building his own community of raving fans he can then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the parts that apply to your own company and create a strategy for your own sales funnel. Once you have that in place, you will be prepared to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a couple of ClickFunnels alternatives out there that share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is among the market leaders in the landing page builder space and it is a really popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages with its new Checkout widget
Each product comes with a huge selection of fine looking templates. Both have drag and drop editors which make it easy for you to build the designs you want. And both integrate with all the popular email service providers.
Leadpages is more limited in scope than ClickFunnels. You use it to create landing pages that can allow you to collect leads. This isn’t a terrible thing since LeadPages really shines for building landing pages fast.
Right now, among the best strategies for developing your email list is by using content upgrades. By producing targeted lead magnets into your most well-known articles you can acquire opt-in conversion rates that far exceed your standard pop-up.
LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see today.
Therefore, if you’re primarily concentrated on lead generation, I’d definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
However, if you’re selling a service or product, then ClickFunnels is the better alternative . While it comes with a higher learning curve than Leadpages, once you master the tool, it’s possible to really explode your sales as soon as you begin creating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product which lets users build amazing, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is geared towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates that you may customize.
Concerning flexibility, there’s absolutely no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream of. SamCart only allows for some basic customizations to its pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells like ClickFunnels does. You can also quickly create coupons for your products which is just another great way to raise conversions.
But where Samcart is lacking, is the ability to capture leads and build complete sales funnels. Both products come in at the exact same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and powerful compared to Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for each type of funnel
– Great on-boarding process for learning the software
– Software has been better after every update
– Easily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Plently of things to learn, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels Vs Mautic
Which application you go with depends on your requirements and the amount of work you are willing to invest in your business.
Although many of you are selling standalone products, are you willing to put in the effort necessary to create a high converting sales funnel?
If not, ClickFunnels could be overkill for you. It’s possible to collect leads or market your front end product more cheaply with alternative services.
However, if raising the average lifetime value of your customers is important to you, then I really suggest giving ClickFunnels a try.
Not only to access the software but also since the coaching that you get will probably be both inspiring and enlightening.
Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to increase your business now.