Are you currently trying to sell stuff online?
I’m sure you will agree that converting your visitors into revenue is hard.
And getting yourself profitable? That’s even harder.
There’s a simple secret to raising the value of every customer you sell to:
Sales funnels. Clickfunnels Vs The Conversion Pros
By producing a well-designed sales funnel, it is possible to dramatically increase your earnings and provide more value for your customers.
In this post, I will present you to ClickFunnels, the application I’m using to build sales funnels for my business.
You don’t need any technical know-how to use it, and it will truly change the way you operate your business.
If you’re ready to throw yourself into the ClickFunnels world, it has one of the best affiliate programs out there. I will be talking about that too later on.
ClickFunnels was created back in 2014 by Russell Brunson and his group. Since that time, Russell has turned ClickFunnels into a $100 million a year company and they just crossed over 65,000 active members as of August 2018.
In its core, ClickFunnels is an application for building sales funnels. With a bunch of additional bells and whistles.
You can use it to construct:
– Landing pages
– Squeeze pages
– Membership websites
– Every type of sales funnel you can think of, complete with order bumps, upsells and downsells
Essentially, you’re getting everything you need to advertise and sell your products online, without needing to employ expensive programmers.
And people are utilizing ClickFunnels with great success.
If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.
That’s amazing.Clickfunnels Vs The Conversion Pros
What are the best parts of ClickFunnels?
Best Feature #1: Funnel template blueprints
If you have never created a sales funnel before then ClickFunnels has you covered.
Russell has identified 22 distinct types of funnels that he has employed successfully in his own business.
The funnel forms fall into 3 main classes: Lead Capture Funnels, Sales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can make too.
They include simple funnels such as the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when registering.
Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products using Order Form bumps, and One Click upsells or Downsells.
Moreover, each funnel type has its own group of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will have a consistent, professional design.
Here’s a high-level overview of how to create your first sales funnel:
- Choose a funnel type.
- Select a template.
- Customize each page to fit your business.
- Add your products and ensure all your email and payment integrations are set up.
- Set a domain name for your new funnel.
- Save your funnel.
Your sales funnel is now live and you can start sending traffic to it. Clickfunnels Vs The Conversion Pros
Best Feature #2: Good Visual Drag and Drop Editor
While ClickFunnels gives you a great starting point with its funnel and page templates, the ClickFunnels editor is the place you can actually make each page in your funnel your own.
Pages in ClickFunnels are laid out using sections that can have any number of rows and columns. After that you can use your mouse to drag elements around and place them where you need them.
While not as adaptable as Instapage’s landing page editor, it is still very nice and it can be utilized to achieve just about any design you want.
What I like is that the editor is very intuitive to use.
Selecting elements on the page and transferring them where you want is quite seamless.
Text elements can be edited inline, and modifying any element’s properties could be accomplished via the fly-out sidebar.
And contrary to other editors out there, everything is organized in a logical manner. You’re not spending a lot of time hunting for what you want to do.
The main thing is that no coding is required. So you do not have to spend time studying HTML or CSS or any technical things like that.
Best Feature #3: Nice Selection of Page Elements
Elements (or widgets) are essential for giving you the flexibility to design the specific pages you want and ClickFunnels gives you a large variety of them to use.
Basic elements include Headline, Photo, Text, Button, Input types and Video widgets. These are the basic building blocks for any landing page that you construct in the software.
ClickFunnels also includes a number of advanced elements such as:
– SMS Signup
– Pricing Tables
– Progress Bars
– Facebook Comments
– FAQ Blocks
– Countdown Timers
– Custom HTML
Plus, there are specialized elements like Membership elements for your own membership pages and order and shipping form elements for your order pages.
Each element can be easily customized from the editor sidebar. With majority of elements, you can change common properties like background colors, margins, fonts, and alignment.
Then there are element specific properties like the image URL for the Image element or the Button text of your button.
Best Feature #4: The ClickFunnels Affiliate program is awesome
There is little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program that you can be a part of.
The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.
On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.
And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells your referrals purchase as they go through their specific funnels as well.
But that is not all:
ClickFunnels also has another great feature for affiliates called share funnels.
Within the Settings tab of any of your funnels, you can grab your Share Funnel URL.
Whenever someone visits this URL, they’ll have the ability to add this funnel directly into their accounts if they are an existing ClickFunnels member. If they are not a member yet, they can register for the ClickFunnels 14-day free trial and then get your funnel added to their account.
What’s really amazing is that this share URL also acts as your affiliate link, and you’ll get a recurring commission if this new user ends up staying on.
What I don’t like about ClickFunnels?
Bad Part #1: Why is adding a funnel so slow?
After choosing your funnel type and template, it needs to get added to your account.
For some reason, this procedure seems to take around 8-10 seconds every time.
While I don’t know what’s going on behind the scenes, it doesn’t make sense to me why this would take so long. It’s a bit annoying, although only a minor inconvenience.
Bad Part #2: Limits on funnels you can create and visitors
ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I’m really not a fan of software products which restrict you in this way.
If you are just building sales funnels for yourself, these limitations are probably okay.
But you can get more annoyed at such limitations if you are doing client work, creating funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.
You’ll want to upgrade to the Etison Suite plan if you want to develop infinite funnels.
Bad Part #3: Fairly High learning curve
The scope of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.
That’s why ClickFunnels put so much work into the onboarding process to help ease you into the software. The ClickFunnels interface is pretty well designed for the most part and once you’ve built a few funnels yourself, the entire procedure does get easier over time.
Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, but they have now been consolidated into 2 separate plans.
How much is ClickFunnels now?
At the moment, the lowest priced ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are limited to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which allows you to create your own affiliate program.
To get access to that, you’ll need to go for the Etison Suite plan. It includes everything, and you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.
As far as I can tell, there are no ClickFunnels coupon codes available. However, you can purchase Funnel Hacks for $997 which provides you 6 months of Etison Suite for free plus some additional bonuses. This brings the cost down to $166.16 per month.
ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not limited whatsoever which lets you give the software a complete test before you fully commit.
If $97 or $297 a month seems like too big a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also have access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to test out ClickFunnels on a budget.
Everything else you should know about ClickFunnels
How is their support?
ClickFunnels support is fairly good in my experience, although they can be a little slow in responding. They utilize Intercom, which means you may directly ask questions in the live chat box. Support requests are usually answered in a few hours and I found the team to pretty helpful to all my questions.
Do I need my own domain name? Clickfunnels Vs The Conversion Pros
You do not necessarily need your own domain name to launch a funnel, although I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.
One nice bonus that I didn’t know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can discover how to do this from the very first game in the onboarding training.
Do they have an active community?
Both groups are extremely active and it is a great place to get opinions on your own sales funnels and answer any questions that you may have.
There are also other FB groups run by ClickFunnels affiliates that are also very active. The main one I suggest joining is Automation Nation. It is run by Spencer Mecham who is ClickFunnel’s top affiliate.
What integrations do they provide?
Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software out there.
For payment gateways, ClickFunnels integrates with Stripe, Paypal, Clickbank, Infusionsoft, Authorize.net, and a couple of others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly recommend going with Stripe if you’re able to.
What’s the Funnel Hacks system?
If you are looking to acquire the $297/mo. Etison Suite plan, then it is definitely worth it to join with Funnel Hacks instead to save some additional money. For $997, you’ll get six months of the Etison Suite plan which is $1,782 in value.
You’ll also get a bunch of additional bonuses and training which include:
– 6 Week Funnel Hacks Master Class ($2,997 value)
– Instant Traffic Hacks ($1,997 value)
– Inception Secrets ($1,997 value)
– SOAP & Seinfeld Email Sequences ($997 value)
Is ClickFunnels a scam?
I believe ClickFunnels has some negative buzz around it because of all the affiliates that are making an effort to market it.
However, no, ClickFunnels isn’t a scam. It’s certainly the real deal.
It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.
It’s a software with an amazing affiliate opportunity. So many people are utilizing ClickFunnels to construct 6 and 7 figure businesses.
When people ask, “How can I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other software that can do everything that ClickFunnels does at the moment.
What else is ClickFunnels used for?
Besides creating standard sales funnels, there are plenty of ways marketers are using ClickFunnels at the moment in their business.
It is terrific for creating opt-in funnels to help you generate more leads and build your email list.
You are able to create webinar funnels to help you grow your brand and promote your services and products.
And you can use it to build membership sites where you’re able to gate your premium content so that it’s available only to subscribers.
How can you make ClickFunnels work for you? Clickfunnels Vs The Conversion Pros
To start with, you need to have a product or service to sell. If you don’t have something to sell, then don’t even bother looking into ClickFunnels before you do. Unless you just want to promote it as an affiliate.
Next, you have to be willing to commit money and time into creating your value ladder and building out your entire sales funnel.
That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that complement or improve your principal product offering.
If you are unclear how to start, I’d have a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he describes precisely the why and how of creating sales funnels and how to tell stories to marketing your services and products.
And as you go through his own sales funnels you can observe how he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).
By creating his very own community of raving fans he could then upsell his various different products and events like Funnel Scripts, Funnel Hackers Live, and much more.
Once you’ve gone through his funnels, then you can take the components that are applicable to your own business and create a plan for your sales funnel. Once you have that in place, you will be ready to begin making money with ClickFunnels.
ClickFunnels versus the competition
There are a few ClickFunnels alternatives out there that share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.
ClickFunnels vs LeadPages
Today, LeadPages is one of the market leaders in the landing page builder space and it is a very popular tool in its own right.
It also recently introduced the ability to sell products directly on their pages using its new Checkout widget
Each product features a large selection of fine looking templates. Both have drag and drop editors which make it easy for you to create the designs you want. And both integrate with the popular email service providers.
Leadpages is more limited in scope compared to ClickFunnels. You use it to create landing pages that will help you collect prospects. This isn’t a bad thing because LeadPages really shines for building landing pages quickly.
Right now, one of the most effective strategies for developing your email list is by using content upgrades. By producing targeted lead magnets into your most popular articles you can get opt-in conversion rates that far exceed your standard pop-up.
LeadPages is the best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automated lead magnet delivery which is why they are the most popular popup you’ll see now.
Therefore, if you are primarily focused on lead generation, I’d definitely suggest trying out LeadPages.
However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.
But, if you’re selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start generating sales funnels for each of your products.
ClickFunnels vs SamCart
SamCart is a product that lets users create amazing, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.
SamCart is targeted towards getting setup and selling fast. It supports both Stripe and Paypal and it comes with 17 different checkout page templates which you can customize.
In terms of flexibility, there is no comparison between ClickFunnel’s drag and drop editor and SamCart’s.
ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.
SamCart does permit you to add order bumps, upsells and downsells like ClickFunnels does. You can also quickly create coupons for your products which is just another great way to increase conversions.
However, where Samcart is lacking, is the ability to capture leads and create complete sales funnels. The products come in at the exact same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and powerful compared to Samcart.
– Best software for building marketing and sales funnels
– Editor balances ease of use with flexibility
– Integrates with all major email and payment providers
– Amazing looking templates for each kind of funnel
– Great on-boarding process for learning the software
– Software has been better after each update
– Readily share any funnels you create and automatically earn affiliate commissions
– 2-tier affiliate program
– Free domain name with SSL installed
– 14-day free trial
– Limitations on the number of funnels, pages, and visitors with the standard plan
– Plently of things to understand, a steep learning curve
– Split testing is pretty basic
Final Thoughts Clickfunnels Vs The Conversion Pros
Which application you go with depends on your needs and the quantity of work you’re willing to invest in your enterprise.
Although a lot of you are selling standalone products, are you willing to put in the effort required to make a high converting sales funnel?
If not, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply with alternative services.
But if increasing the average lifetime value of your clients is important to you, then I really recommend giving ClickFunnels a try.
Not just to get access to the software but also since the training you get will probably be both inspiring and enlightening.
Take advantage of the ClickFunnels 14-day free trial, and see whether you can use it to increase your business today.