In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
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It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s trademark style, you’ll get plenty of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them eager to buy whatever you need to give.
People will not buy from people they don’t know. So it’s important that you establish yourself as someone who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with all the consequences that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to build your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of key tips you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so you can find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get a person to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the narrative that took them through various situations in order to lead them to victory.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is what makes you relatable to your viewers. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he helps you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that can actually help people.
He is completely aware how advertising can be tough because he is someone who never had a sales background.
However, by using all of the strategies from the prior sections of this book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, especially when used on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your service or product as you can run multiple webinars every day, as often as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, including how to run them and WHEN to conduct them to optimize earnings.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He provides the specific formula in this section of this book so that you are able to implement it right away.
Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say that they do not have time to create a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
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You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself to build my own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is really strong stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Cryptocurrency 5 Expert Secrets For Beginners