In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Cryptocurrency 5 Expert Secrets For Beginners Pdf
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive plenty of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the internet world gets increasingly saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them excited to purchase whatever you have to give.
People won’t buy from people they do not know. So it’s important that you set yourself as somebody who will serve the people you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly how to do this together with the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can begin to build your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of important tips you can use to identify what niche you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so you can find the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different situations in order to direct them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your audience. As soon as they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your general narrative. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also enables you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how selling can be tough because he’s someone who never had a sales background.
However, by using all of the strategies from the prior sections of this book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, especially when used on a sales page or within a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you can run multiple webinars per day, as often as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about running webinars, such as how to conduct them and WHEN to conduct them to optimize sales.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this part of this book so you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the content in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say they do not have time to create a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
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You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn from the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have been able to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that is very strong stuff, which explains the reason you should take the opportunity to read Expert Secrets. Cryptocurrency 5 Expert Secrets For Beginners Pdf