In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, that resonate with your message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert C Programming Deep C Secrets Download
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert C Programming Deep C Secrets Download
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to receive plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the internet world becomes more and more saturated, you can not just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them excited to buy anything you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as someone who will serve the individuals you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this together with all the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may start to build your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a few key tips you can use to identify what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you may find the one which fits you the best.
When you figure this out, it really makes building your movement much easier since you know exactly how to build your content and funnels based around it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you are supposed to be working with, the way to connect with them, and what exactly you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through different circumstances so as to lead them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you have credibility.
However, your history is what makes you relatable to your audience. Once they are able to see that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script that he provides.
He also helps you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to market something that could truly help people.
He is fully aware how selling can be tough because he’s somebody who never had a sales background.
However, by using each of the strategies from the previous sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or within a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your product or service because you may run multiple webinars every day, as often as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it right, he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there is no doubt you’ll discover amazing tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to run them and WHEN to run them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He provides the exact formula in this section of the book so you are able to implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have time to create a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert C Programming Deep C Secrets Download
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself to build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that is very powerful stuff, which is the reason you need to take the time to read Expert Secrets. Expert C Programming Deep C Secrets Download
