In DotCom Secrets, you read what sales funnels are, and just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert C Programming Deep C Secrets Download Pdf
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to receive plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the online world becomes increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and get them excited to buy anything you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as somebody who can serve the people you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with all the consequences that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you can start to construct your movement quite easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a few key tips you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you may discover the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based around it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different situations in order to lead them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to market something that can truly help people.
He is completely aware how selling can be rough because he is someone who never had a sales background.
However, by using each of the strategies from the previous sections of the book (and some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you may run a number of webinars per day, as frequently as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about running webinars, including how to run them and WHEN to run them to optimize sales.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 weekly!
He provides the specific formula in this section of this book so that you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say that they do not have enough time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
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It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s very powerful stuff, which is why you should take the time to read Expert Secrets. Expert C Programming Deep C Secrets Download Pdf