In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert C Programming Deep C Secrets Free Pdf
It was published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them excited to purchase anything you have to give.
People will not buy from people they do not know. So it’s imperative that you set yourself as someone who can serve the people you’re trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you may start to build your movement quite easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of key suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so that you may find the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based around it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, the way to connect with them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get a person to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through different circumstances in order to lead them to success.
To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general narrative. By making it the story you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script that he provides.
In addition, he enables you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to market something that can actually help people.
He’s completely aware how advertising can be tough because he’s someone who never had a sales background.
But by utilizing each of the approaches from the previous sections of this book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or inside a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you can run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, including how to conduct them and WHEN to run them to optimize sales.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 weekly!
He gives you the specific formula in this section of the book so that you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a webpage. All of the previous material still applies to phone discussions, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they don’t have time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert C Programming Deep C Secrets Free Pdf
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By creating a following of crazy fans, you’re ensuring that you can build a defensible moat around your company. You’re no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word you say, and buying when you want them to.
And that’s very powerful stuff, which is why you need to take the time to read Expert Secrets. Expert C Programming Deep C Secrets Free Pdf