In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert C Programming Deep C Secrets Review
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert C Programming Deep C Secrets Review
It was published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them eager to purchase anything you need to give.
People will not buy from people they don’t know. So it’s imperative that you set yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this together with all the effects that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you can start to construct your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of important suggestions you can use to spot what niche you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you can discover the one which fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various circumstances so as to direct them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they can see you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general story. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that could actually help people.
He’s fully aware how selling can be tough because he’s somebody who never had a sales background.
But by using each of the approaches from the previous sections of this book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when used on a sales page or within a webinar. Russell teaches you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run multiple webinars every day, as often as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it,he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to write a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll find incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to run them and WHEN to conduct them to optimize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 every week!
He provides the exact formula in this part of this book so that you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the content in this book applicable to many different situations.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they do not have time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert C Programming Deep C Secrets Review
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that’s really powerful stuff, which explains why you should take the opportunity to read Expert Secrets. Expert C Programming Deep C Secrets Review
