In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Sounds interesting?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert C Programming Deep Secrets Pdf
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert C Programming Deep Secrets Pdf
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you have to give.
People will not buy from people they don’t know. So it’s important that you establish yourself as someone who can serve the people you’re trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you can start to construct your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a few key tips you can use to identify what niche you would enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you may discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based around it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through various situations in order to lead them to victory.
To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they are able to see you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your overall story. By making it the story you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.
In addition, he enables you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that could truly help people.
He’s fully aware how advertising can be tough because he is somebody who never had a sales background.
However, by using each of the approaches from the previous sections of the book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service because you can run a number of webinars per day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not need to spend months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there is not any doubt you’ll discover incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell provides everything that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this part of this book so that you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material in this book applicable to a lot of distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert C Programming Deep Secrets Pdf
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s very strong stuff, which explains the reason you should take the opportunity to read Expert Secrets. Expert C Programming Deep Secrets Pdf
