In DotCom Secrets, you learned what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Jdm Secrets
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world gets increasingly saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and make them excited to buy anything you have to give.
People won’t buy from people they don’t know. So it’s important that you establish yourself as somebody who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with all the effects that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you may begin to build your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a couple of important tips you can use to spot what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you are supposed to be working with, how to reach them, and what you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through various circumstances so as to direct them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. Once they can find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script that he provides.
In addition, he enables you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that can actually help people.
He is completely aware how selling can be rough because he’s someone who never had a sales background.
But by using each of the approaches from the previous sections of the book (as well as some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you can run a number of webinars every day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there’s not any doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to run them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of this book so that you can implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the material in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say they don’t have time to make a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an additional marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you utilize the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Jdm Secrets
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself for build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of other platforms like Facebook or Google.
Instead, you have folks following every word you say, and buying when you need them to.
And that’s very powerful stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Jdm Secrets