In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your own message and purchase your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Photography Secrets
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Photography Secrets
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get loads of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and make them eager to buy anything you need to give.
People will not buy from people they do not know. So it’s important that you set yourself as someone who can serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with all the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can start to build your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a few key tips you can use to identify what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you can find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based around it.
In this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through various situations so as to lead them to success.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your history is what makes you relatable to your audience. As soon as they are able to see you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general narrative. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.
He also helps you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to sell something that can truly help people.
He’s completely aware how selling can be rough because he’s someone who never had a sales background.
However, by using all of the approaches from the prior sections of the book (and some fresh ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product as you may run a number of webinars per day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Irrespective of the service or product, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to run them and WHEN to conduct them to maximize sales.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to make $50,000 every week!
He gives you the specific formula in this section of this book so that you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Photography Secrets
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other programs like Facebook or even Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s really powerful stuff, which explains why you need to take the time to read Expert Secrets. Expert Photography Secrets
