In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Programming Deep C Secrets Pdf
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’re going to get plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the internet world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and make them eager to purchase whatever you have to give.
People won’t buy from people they don’t know. So it is important that you establish yourself as someone who will serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with all the effects that result from setting yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you can start to construct your movement very easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a couple of important suggestions you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so that you may find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based around it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get a person to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through various situations so as to lead them to success.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your history is what makes you relatable to your audience. Once they can see you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your overall narrative. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
In addition, he enables you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to market something that can actually help people.
He’s completely aware how advertising can be rough because he is someone who never had a sales background.
However, by using all of the strategies from the previous sections of the book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or within a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service as you may run a number of webinars per day, as often as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of the book so that you are able to implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have time to create a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Programming Deep C Secrets Pdf
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have managed to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that’s very powerful stuff, which is the reason you should take the time to read Expert Secrets. Expert Programming Deep C Secrets Pdf