In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Affiliate
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the internet world becomes more and more saturated, you can not just put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and get them excited to buy whatever you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as somebody who can serve the individuals you’re trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this along with the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a few important tips you can use to spot what market you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you can find the one that fits you the best.
When you figure this out, it makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you are supposed to be working with, how to reach them, and what exactly you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through various circumstances so as to direct them to success.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. Once they can see that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey a part of your overall story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script he provides.
In addition, he helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how advertising can be rough because he is someone who never had a sales background.
However, by using each of the approaches from the previous sections of the book (and some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your product or service as you can run multiple webinars per day, as often as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to spend months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the service or product, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about running webinars, including how to conduct them and WHEN to run them to maximize earnings.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 weekly!
He provides the exact formula in this section of this book so you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the content in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say they do not have time to make a webinar!
But, if you opt to not use a webinar or choose you want to supplement it with an additional marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Affiliate
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that is very strong stuff, which is the reason you should take the time to read Expert Secrets. Expert Secrets Affiliate