In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Affiliate Program
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll get loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the online world becomes increasingly saturated, you can’t just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them eager to buy whatever you have to offer.
People won’t buy from people they do not know. So it is important that you set yourself as someone who can serve the people you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this along with the consequences that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you can start to construct your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a couple of key tips you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can discover the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through different situations so as to direct them to success.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they can find that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.
In addition, he helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s fully aware how selling can be tough because he is someone who never had a sales background.
However, by utilizing each of the strategies from the previous sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to sell your service or product as you may run multiple webinars per day, as frequently as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you don’t want to spend months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it,he managed to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll discover amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to run them and WHEN to run them to maximize sales.
This creates a funnel that you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so that you are able to implement it right away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, nobody can say they don’t have time to create a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Affiliate Program
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s really strong stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Affiliate Program