In DotCom Secrets, you learned what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your own message and avail of your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Amazon
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Amazon
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s signature style, you’ll receive loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to make your mass movement.
As the internet world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You have to understand how to pull an audience, turn them into raving fans, and get them excited to buy anything you need to give.
People will not buy from people they do not know. So it is imperative that you set yourself as somebody who will serve the people you are trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you can begin to construct your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a couple of important tips you can use to identify what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based around it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through various circumstances so as to lead them to success.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you have credibility.
However, your journey is the thing that makes you relatable to your viewers. Once they can see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also enables you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that can truly help people.
He’s completely aware how advertising can be tough because he’s somebody who never had a sales background.
But by utilizing all of the approaches from the prior sections of this book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or inside a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your product or service as you can run multiple webinars per day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you do not need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there is no doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so you are able to implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a page. All the previous material still applies to phone discussions, making the material in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they do not have time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Amazon
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that’s very powerful stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Amazon
