In DotCom Secrets, you learned what sales funnels are, and how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets And Dot Secrets
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’ll receive plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the internet world becomes increasingly saturated, you can not simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and make them excited to buy whatever you have to offer.
People won’t buy from people they don’t know. So it is imperative that you set yourself as somebody who can serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with all the consequences that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you may begin to build your movement very easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a few important tips you can use to identify what market you would enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it makes building your movement much easier because you know exactly how to build your content and funnels based on it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince a person to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through various circumstances so as to lead them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your history is the thing that makes you relatable to your viewers. Once they are able to find you’ve experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your general narrative. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he helps you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to market something that could actually help people.
He’s completely aware how selling can be rough because he is somebody who never had a sales background.
However, by utilizing each of the strategies from the previous sections of this book (and some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product as you can run a number of webinars per day, as frequently as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail in this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, including how to run them and WHEN to run them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 every week!
He provides the specific formula in this part of this book so that you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material within this book applicable to a lot of distinct situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say that they do not have enough time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets And Dot Secrets
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn from the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that is really strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets And Dot Secrets