In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets And Dotcom Secrets
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s signature style, you’ll receive loads of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them excited to purchase whatever you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely the way to do this together with the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can start to build your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of key tips you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you can discover the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based around it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it will change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through different circumstances in order to lead them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they can see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your overall story. By making it the story you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script he provides.
In addition, he helps you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to market something that could actually help people.
He’s fully aware how selling can be rough because he’s someone who never had a sales background.
However, by using each of the strategies from the previous sections of the book (as well as some new ones that he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it,he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail within this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is no doubt you’ll find incredible tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He gives you the exact formula in this part of this book so you are able to implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a webpage. All of the previous material still applies to phone conversations, making the material within this book applicable to many different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have time to make a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the various components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets And Dotcom Secrets
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have managed to use myself for build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word you say, and buying when you want them to.
And that’s really powerful stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets And Dotcom Secrets