In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Audible
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s signature style, you’re going to receive plenty of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the online world becomes increasingly saturated, you can’t just put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and get them eager to buy whatever you have to offer.
People will not buy from people they don’t know. So it is important that you set yourself as somebody who can serve the people you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this along with the consequences that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to construct your movement quite easily.
Even if you don’t have a specialty in mind right now, Russell shares a few key suggestions you can use to identify what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you can find the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier because you know exactly how to create your content and funnels based around it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to reach them, and what you have to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through different circumstances in order to lead them to victory.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you’ve got credibility.
However, your history is what makes you relatable to your viewers. Once they can find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general narrative. By making it the narrative you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script that he provides.
He also enables you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to market something that could truly help people.
He’s completely aware how selling can be rough because he’s someone who never had a sales background.
But by using each of the strategies from the prior sections of this book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, especially when utilized on a sales page or within a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to market your product or service because you may run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years refining your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so you are able to implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content in this book applicable to many different situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, nobody can say they do not have enough time to make a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Audible
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have managed to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s very strong stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets Audible