In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Audiobook Download
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Audiobook Download
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world becomes increasingly saturated, you can not just put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them excited to purchase whatever you have to give.
People will not buy from people they don’t know. So it’s important that you establish yourself as somebody who will serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with all the effects that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your specialty, you can start to build your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a few important tips you can use to identify what market you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so you may find the one that fits you the best.
When you figure this out, it makes building your movement much easier since you understand exactly how to build your content and funnels based around it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince a person to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through various circumstances in order to direct them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your overall narrative. By making it the story you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script that he provides.
In addition, he enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to market something that can actually help people.
He is completely aware how advertising can be tough because he’s somebody who never had a sales background.
But by using each of the approaches from the prior sections of the book (as well as some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when used on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your product or service because you may run multiple webinars every day, as frequently as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about running webinars, including how to conduct them and WHEN to run them to maximize earnings.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!
He provides the exact formula in this part of this book so you can implement it straight away.
Also,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a page. All the previous material still applies to phone conversations, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say that they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Audiobook Download
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable guidance, that I’ve been able to use myself to build my own brand and following.
By creating a following of mad fans, you are ensuring that you can build a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that’s really strong stuff, which explains the reason you should take the opportunity to read Expert Secrets. Expert Secrets Audiobook Download
