In DotCom Secrets, you read what sales funnels are, and just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, who resonate with your message and avail of your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Audiobook
Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Audiobook
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’ll receive loads of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and get them excited to purchase anything you have to offer.
People will not buy from people they don’t know. So it’s important that you set yourself as someone who can serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with the effects that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you may start to construct your movement quite easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a couple of key suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you can discover the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based around it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through different circumstances in order to lead them to success.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your audience. As soon as they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script that he provides.
In addition, he helps you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to sell something that can actually help people.
He is fully aware how selling can be rough because he’s somebody who never had a sales background.
But by using each of the approaches from the prior sections of this book (as well as some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you the way you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your service or product because you may run a number of webinars per day, as frequently as you’d like.
Plus they don’t necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to spend months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there is no doubt you’ll discover incredible tactics you can use to sell your products and services.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!
He provides the specific formula in this part of this book so that you can implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say they don’t have time to create a webinar!
However, if you opt to not use a webinar or choose you want to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you use the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Audiobook
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of other programs like Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s really strong stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Audiobook
