In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, that resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Audiobook Free Download
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s signature style, you’re going to get loads of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can’t just put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and get them eager to purchase whatever you need to give.
People will not buy from people they don’t know. So it’s important that you establish yourself as someone who will serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from setting yourself as the right person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may start to construct your movement quite easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a few important suggestions you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so that you can discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to create your content and funnels based on it.
Inside this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson describes it, it will change your company forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through different situations in order to lead them to success.
To be able to relate to your audience and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they are able to see that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your general narrative. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also helps you to deal with objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to market something that can actually help people.
He is fully aware how advertising can be tough because he is somebody who never had a sales background.
But by utilizing all of the approaches from the previous sections of this book (and some fresh ones that he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you may run a number of webinars every day, as frequently as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail in this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll find amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to run them and WHEN to conduct them to optimize sales.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so that you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All of the previous material still applies to phone conversations, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they don’t have time to create a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you use the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Audiobook Free Download
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that is really powerful stuff, which is the reason you should take the time to read Expert Secrets. Expert Secrets Audiobook Free Download