In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your own message and purchase your products and services.
Sounds interesting?
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Barnes And Noble
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Barnes And Noble
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them eager to purchase anything you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as someone who can serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with all the consequences that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you can start to construct your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a few important tips you can use to spot what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so you may discover the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you understand exactly how to build your content and funnels based around it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get someone to believe that you will knock all their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your company forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through various circumstances so as to direct them to victory.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your audience. As soon as they are able to find you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to market something that could truly help people.
He’s completely aware how selling can be tough because he’s somebody who never had a sales background.
However, by using all of the strategies from the prior sections of this book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or inside a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product as you can run a number of webinars per day, as often as you’d like.
Plus they do not necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it,he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to write a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your client (assuming it actually is valuable) and the best way to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to conduct them and WHEN to run them to maximize sales.
This creates a funnel you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 every week!
He gives you the exact formula in this section of the book so you can implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say that they do not have time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an additional marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Barnes And Noble
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that is very strong stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Barnes And Noble
