In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, that resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Bonus
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming an expert and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world becomes more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to attract a viewer, turn them into raving fans, and make them eager to purchase anything you have to offer.
People won’t buy from people they don’t know. So it is imperative that you establish yourself as someone who will serve the individuals you are trying to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this together with the consequences that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you may start to construct your movement quite easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a few important suggestions you can use to spot what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to create your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you’ll know exactly who you are supposed to be working with, the way to connect with them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince a person to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your business forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through various situations so as to lead them to victory.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is what makes you relatable to your audience. Once they are able to see that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also enables you to take care of objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that can truly help people.
He’s fully aware how advertising can be tough because he is someone who never had a sales background.
However, by using all of the strategies from the previous sections of this book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your product or service as you may run a number of webinars per day, as frequently as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it,he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides everything you need to know about running webinars, including how to run them and WHEN to conduct them to maximize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He provides the specific formula in this section of this book so you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the content within this book applicable to many different situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Bonus
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself to build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have people following every word you say, and buying when you want them to.
And that is really strong stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Bonus