In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, that resonate with your message and avail of your products and services.
Sounds intriguing?
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Amazon
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Amazon
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to receive loads of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the online world becomes increasingly saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase anything you need to give.
People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who will serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this along with all the consequences that result from establishing yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you may begin to construct your movement quite easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a few key tips you can use to spot what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you may find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to really comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various situations so as to lead them to success.
To be able to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the exact script that he provides.
He also helps you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s completely aware how selling can be rough because he is somebody who never had a sales background.
But by utilizing all of the strategies from the prior sections of this book (and some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run a number of webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not want to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about running webinars, such as how to conduct them and WHEN to run them to maximize sales.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this section of this book so that you can implement it straight away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have time to create a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an extra marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Amazon
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word that you say, and buying when you need them to.
And that is very powerful stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Book Amazon
