In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and purchase your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Download
Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Download
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming a specialist and coming up with a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive plenty of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them eager to buy anything you need to offer.
People won’t buy from people they do not know. So it is imperative that you establish yourself as somebody who can serve the people you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this along with the consequences that result from setting yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you may begin to build your movement quite easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of important suggestions you can use to identify what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so you may find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various situations in order to direct them to success.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
However, your history is the thing that makes you relatable to your audience. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey part of your general story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
In addition, he enables you to deal with objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to comprehend how important it is to sell something that could truly help people.
He is fully aware how selling can be rough because he’s somebody who never had a sales background.
But by utilizing all of the strategies from the previous sections of the book (and some fresh ones he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you may run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!
He provides the specific formula in this part of this book so that you can implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they do not have time to make a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Download
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
Final Thoughts
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself to build my very own brand and following.
By creating a following of mad fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that is very strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Book Download
