Expert Secrets Book Download – Expert Secrets Overview

Expert Secrets Book Download – Expert Secrets Overview

In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your products and services online.

In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But in case you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your message and purchase your services and products.

Sounds intriguing?

Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.

 

What’s Expert Secrets?Expert Secrets Book Download

Expert Secrets is the followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Download

It had been printed in 2017 and comes in at 265 pages.

The book is all about creating your own following. How do you do so? By becoming a specialist and coming up with a message that can change somebody else’s life.

In Russell’s signature style, you’re going to receive plenty of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels to a $100 million company.

At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Book Download

Russell begins the meat of this book by describing how to create your mass movement.

As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them eager to buy anything you need to offer.

People won’t buy from people they do not know. So it is imperative that you establish yourself as somebody who can serve the people you are attempting to reach.

A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this along with the consequences that result from setting yourself as the right person to lead them.

If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your market.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And lastly… your niche!

Once you’ve carved out your spot in your specialty, you may begin to build your movement quite easily.

Even if you don’t have a specialty in your mind right now, Russell shares a couple of important suggestions you can use to identify what market you’d enjoy being a leader in!

More to the point, Russell breaks down how you’re able to become an Attractive Character.

expert-secrets

He describes how to use the Elements to describe the Identity. He goes through each element and identity so you may find the one that fits you the best.

Once you figure this out, it really makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.

In this section, Russell shares several great strategies like:

– One Sentence Persuasion

– Building your”cult-ure”

– Coming up with a new opportunity and introducing it

– The best way to write your Who/What Statement to figure out who you are working with

– 5 Curiosity Hooks to position yourself

By the end of this segment, you will know exactly who you are supposed to be working with, how to connect with them, and what you need to do in order to deliver the outcomes they desire.

 

Section 2: Creating Belief

This section is full of valuable knowledge that allows you to learn how to genuinely understand the minds of your followers to turn them to customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get a person to believe that you will knock all their objections.

When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.

In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker narrative. It is the story that took them through various situations in order to direct them to success.

In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your journey.

Every hero undergoes a succession of trials to get to wherever they are.

When folks see you at the pinnacle of success, they know you have credibility.

However, your history is the thing that makes you relatable to your audience. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.

So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.

Here you will learn how to make your Hero’s Journey part of your general story. By making it the story you’re known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.

In addition, he enables you to deal with objections your clients may have through managing False Beliefs.

The 3 False Beliefs that you need to address in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s goal in this section of the book is to get the reader to comprehend how important it is to sell something that could truly help people.

He is fully aware how selling can be rough because he’s somebody who never had a sales background.

But by utilizing all of the strategies from the previous sections of the book (and some fresh ones he presents here), he shows you how to sell ethically and responsibly with ease.

The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.

expert-secrets

The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.

Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you may run a number of webinars per day, as frequently as you’d like.

And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.

You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.

The matter is, you do not need to invest months or years refining your webinar to finally land a sale.

Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran into a situation where he just had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.

Spoiler alert: it was a massive success and he explains why.

The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of the book.

In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.

Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.

Whether you’re a newcomer to webinars or you’ve been running them for decades, should you follow the directions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to sell your products and services.

perfect-webinar

 

Section 4: Funnels

Russell gives you all that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize sales.

This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.

Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 every week!

He provides the specific formula in this part of this book so that you can implement it right away.

Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to a lot of different scenarios.

While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it all down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, nobody can say that they do not have time to make a webinar!

But, if you choose to not use a webinar or decide you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.

When you use the various components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”

Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you would love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

With these easy strategies, it gets very easy to grow your audience, promote your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Book Download

It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.

But if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself to build my very own brand and following.

By creating a following of mad fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or even Google.

Instead, you have people following every word that you say, and buying when you want them to.

And that is very strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Book Download

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

Expert Secrets Book Download – Expert Secrets Overview

Expert Secrets Book Download – Expert Secrets Overview

In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your services and products online.

In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all of the keys for creating a tribe of loyal followers, who resonate with your own message and purchase your products and services.

Sounds interesting?

Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Book Download

Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Download

It had been published in 2017 and comes in at 265 pages.

The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that can change someone else’s life.

In Russell’s trademark style, you’re going to receive plenty of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million company.

At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Book Download

Russell starts the meat of the book by describing how to make your mass movement.

As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and get them eager to purchase whatever you have to offer.

People won’t buy from people they do not know. So it’s important that you establish yourself as someone who will serve the individuals you are trying to reach.

A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this along with the effects that result from setting yourself as the right person to direct them.

If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can learn who fits best in your market.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you’re in

– And finally… your niche!

Once you’ve carved out your place in your specialty, you can start to build your movement very easily.

Even if you don’t have a niche in your mind at the moment, Russell shares a few key suggestions you can use to spot what niche you would enjoy being a leader in!

More importantly, Russell breaks down the way you can become an Attractive Character.

expert-secrets

He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you can discover the one which fits you the best.

When you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.

Inside this segment, Russell shares several great strategies like:

– One Sentence Persuasion

– Building your”cult-ure”

– Coming up with a new opportunity and presenting it

– How to compose your own Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

By the end of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what you have to do to deliver the results they desire.

 

Section 2: Creating Belief

This section is packed with valuable knowledge that allows you to understand how to genuinely comprehend the minds of your followers to turn them to customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince someone to believe that you will knock all of their objections.

When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.

In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker narrative. It’s the story that took them through different circumstances in order to lead them to victory.

In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your journey.

Every hero goes through a succession of trials to get to where they are.

When folks see you in the pinnacle of success, they understand you have credibility.

Nonetheless, your journey is what makes you relatable to your audience. Once they can find that you have experienced similar situations to them, they’ll trust you that much more.

What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.

Here you will find out how to make your Hero’s Journey part of your general story. By making it the narrative you are known by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.

In addition, he helps you to deal with objections your clients may have through handling False Beliefs.

The 3 False Beliefs that you must address in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this section of this book is to get the reader to understand how important it is to market something that could actually help people.

He’s completely aware how selling can be rough because he’s somebody who never had a sales background.

But by using each of the strategies from the previous sections of the book (as well as some new ones he presents here), he shows you how to sell ethically and responsibly easily.

The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.

expert-secrets

The Stack Slide is crucial to your advertising, especially when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.

When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your service or product as you can run multiple webinars per day, as often as you’d like.

And they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.

You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.

The matter is, you do not need to spend months or years perfecting your webinar to eventually land a sale.

Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.

In fact, he ran into a situation where he just had a couple of hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.

Spoiler alert: it was a huge success and he explains why.

The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.

Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.

Regardless of the product or service, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.

Whether you’re a newcomer to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is no doubt you’ll discover incredible strategies you can use to sell your services and products.

perfect-webinar

 

Section 4: Funnels

Russell gives you all you need to know about conducting webinars, including how to run them and WHEN to run them to optimize earnings.

This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!

He gives you the specific formula in this section of the book so you are able to implement it right away.

Additionally,”if you are attempting to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the material within this book applicable to a lot of different situations.

While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they don’t have time to create a webinar!

But, if you choose to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.

When you utilize the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”

Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you’d love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

Using these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Book Download

You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.

But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.

I truly do recommend going via the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my very own brand and following.

By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or Google.

Instead, you have people following every word that you say, and purchasing when you need them to.

And that is very strong stuff, which is the reason you should take the time to read Expert Secrets. Expert Secrets Book Download

 

 

Click Here To Receive Your FREE Copy Of Expert Secrets Now!

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