In DotCom Secrets, you read what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book
It had been printed in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s signature style, you’ll receive loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and get them excited to purchase whatever you have to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with all the consequences that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you can start to construct your movement very easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a few key suggestions you can use to identify what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you can create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so you may discover the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you are supposed to be working with, the way to reach them, and what you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it will change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different circumstances in order to lead them to victory.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When people see you at the pinnacle of success, they understand you have credibility.
However, your journey is what makes you relatable to your viewers. As soon as they can find you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your overall narrative. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to market something that can actually help people.
He is fully aware how selling can be tough because he is someone who never had a sales background.
However, by utilizing each of the approaches from the prior sections of the book (and some fresh ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, especially when utilized on a sales page or within a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product as you may run a number of webinars every day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it,he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll discover incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize sales.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 weekly!
He provides the exact formula in this part of this book so that you can implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the material within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say that they do not have time to create a webinar!
But, if you choose to not use a webinar or decide you wish to supplement it with an extra advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you would like to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve been able to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you can build a defensible moat around your business. You are no longer at the mercy of other platforms like Facebook or even Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that’s very strong stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Book