In DotCom Secrets, you read exactly what sales funnels are, and how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of faithful followers, who resonate with your own message and avail of your services and products.
Sounds intriguing?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Free Download
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Free Download
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do so? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s signature style, you’ll receive plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can’t just put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them excited to purchase whatever you need to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as someone who can serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this together with all the effects that result from setting yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may begin to build your movement quite easily.
Even in the event that you don’t have a specialty in your mind right now, Russell shares a couple of key tips you can use to identify what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through every element and identity so you can find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to get someone to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the story that took them through various situations so as to direct them to victory.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they understand you have credibility.
However, your history is the thing that makes you relatable to your viewers. Once they are able to see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also enables you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that can truly help people.
He’s completely aware how selling can be tough because he is someone who never had a sales background.
However, by utilizing each of the approaches from the prior sections of the book (as well as some fresh ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to market your service or product as you may run a number of webinars every day, as often as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product because it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this part of this book so you are able to implement it straight away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material in this book applicable to many distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to make a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an extra marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the several components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Free Download
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By developing a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s really strong stuff, which explains the reason you should take the opportunity to read Expert Secrets. Expert Secrets Book Free Download
