In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of faithful followers, that resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Free
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Free
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that could change someone else’s life.
In Russell’s trademark style, you’ll receive plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to create your mass movement.
As the internet world gets more and more saturated, you can’t simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and make them eager to buy whatever you need to offer.
People won’t buy from people they don’t know. So it’s imperative that you set yourself as somebody who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this along with all the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you may begin to construct your movement quite easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a few key suggestions you can use to spot what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you may find the one that fits you the best.
When you figure this out, it really makes building your movement much easier since you understand exactly how to build your content and funnels based around it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different circumstances so as to lead them to success.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. Once they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script he provides.
In addition, he helps you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to comprehend how important it is to sell something that could actually help people.
He’s completely aware how selling can be rough because he’s someone who never had a sales background.
But by utilizing all of the strategies from the previous sections of the book (as well as some fresh ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when used on a sales page or within a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run multiple webinars every day, as often as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, including how to conduct them and WHEN to conduct them to maximize sales.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He gives you the exact formula in this part of this book so you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All of the previous material still applies to phone conversations, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they don’t have enough time to make a webinar!
But, if you choose to not use a webinar or decide you want to supplement it with an extra marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Free
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn from the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that’s very strong stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Book Free