In DotCom Secrets, you read what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Free Pdf
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the online world gets increasingly saturated, you can not simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and get them eager to purchase anything you need to offer.
People won’t buy from people they don’t know. So it is important that you set yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may begin to construct your movement quite easily.
Even if you don’t have a specialty in your mind right now, Russell shares a few important suggestions you can use to identify what market you’d enjoy being a leader in!
More importantly, Russell breaks down how you can create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it makes building your movement much easier because you understand exactly how to build your content and funnels based around it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you’re supposed to be working with, the way to connect with them, and what exactly you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through various circumstances so as to direct them to victory.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. Once they can see that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that can truly help people.
He is completely aware how selling can be rough because he’s someone who never had a sales background.
But by utilizing all of the approaches from the prior sections of this book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, particularly when used on a sales page or inside a webinar. Russell teaches you how you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run a number of webinars every day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t need to spend months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in great detail in this section of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell provides everything you need to know about running webinars, including how to run them and WHEN to conduct them to maximize sales.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He gives you the exact formula in this section of the book so you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All the previous material still applies to phone conversations, making the material in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they do not have enough time to make a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Free Pdf
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself to build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that’s very strong stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Book Free Pdf