In DotCom Secrets, you learned exactly what sales funnels are, and how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, that resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Funnel
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the internet world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them eager to purchase whatever you have to offer.
People won’t buy from people they do not know. So it’s imperative that you establish yourself as somebody who will serve the individuals you’re trying to reach.
A movement always requires a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this along with the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you can begin to build your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of key tips you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through every element and identity so you can discover the one which fits you the best.
When you figure this out, it makes building your movement much easier since you understand exactly how to create your content and funnels based on it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the narrative that took them through various circumstances so as to lead them to victory.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
Nonetheless, your history is what makes you relatable to your viewers. Once they can see you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your general narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script that he provides.
In addition, he enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to comprehend how important it is to sell something that could truly help people.
He’s fully aware how selling can be tough because he is somebody who never had a sales background.
However, by using each of the strategies from the previous sections of this book (as well as some fresh ones he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or within a webinar. Russell teaches you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to sell your service or product because you may run multiple webinars every day, as often as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell provides all you need to know about conducting webinars, such as how to conduct them and WHEN to run them to maximize sales.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 every week!
He provides the exact formula in this part of the book so that you are able to implement it right away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say that they do not have enough time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Funnel
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself for build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of different platforms like Facebook or even Google.
Instead, you have people following every word that you say, and purchasing when you need them to.
And that is really powerful stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Book Funnel