In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Sounds interesting?
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Image
Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Image
It was published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’ll receive loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and make them eager to buy whatever you need to offer.
People won’t buy from people they do not know. So it is imperative that you establish yourself as someone who will serve the individuals you’re trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this along with all the consequences that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you may begin to construct your movement very easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a few key tips you can use to identify what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can find the one which fits you the best.
When you figure this out, it makes building your movement much easier since you know exactly how to build your content and funnels based around it.
Inside this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince someone to believe that you will knock down all of their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through different circumstances so as to direct them to success.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is what makes you relatable to your viewers. Once they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your general narrative. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also helps you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to understand how important it is to market something that can truly help people.
He is completely aware how selling can be rough because he is someone who never had a sales background.
But by utilizing all of the approaches from the previous sections of this book (as well as some new ones he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or inside a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run a number of webinars every day, as frequently as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. After he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!
He provides the exact formula in this part of this book so that you can implement it right away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material within this book applicable to many different situations.
While the Perfect Webinar may seem daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to make a webinar!
However, if you choose to not use a webinar or choose you want to supplement it with an extra marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Image
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons first hand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
Final Thoughts
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself for build my own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s really strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Book Image
