In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Pdf
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get loads of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can’t just put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and get them eager to purchase anything you have to give.
People will not buy from people they do not know. So it is imperative that you establish yourself as somebody who will serve the individuals you’re trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with all the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may begin to build your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a few key tips you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so that you may find the one that fits you the best.
Once you figure this out, it makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your business forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through different situations so as to lead them to success.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you at the pinnacle of success, they know you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. As soon as they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script he provides.
He also helps you to take care of objections your clients may have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of this book is to get the reader to understand how important it is to sell something that can truly help people.
He is fully aware how selling can be rough because he’s someone who never had a sales background.
However, by utilizing all of the approaches from the prior sections of the book (and some new ones he presents here), he teaches you how you can sell ethically and responsibly with ease.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, particularly when used on a sales page or inside a webinar. Russell shows you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run multiple webinars every day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You are in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to run them and WHEN to run them to maximize earnings.
This creates a funnel you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 every week!
He provides the specific formula in this section of the book so you can implement it straight away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they do not have enough time to create a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your products and services on autopilot.
When you use the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Pdf
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself for build my very own brand and following.
By creating a following of mad fans, you are ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that’s very powerful stuff, which explains the reason you need to take the time to read Expert Secrets. Expert Secrets Book Pdf