In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Book Pdf Format
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s trademark style, you’ll get plenty of stories and examples where he exemplifies how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and make them excited to buy anything you need to give.
People won’t buy from people they don’t know. So it is imperative that you establish yourself as someone who will serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly the way to do this together with all the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your specialty, you can start to construct your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of key suggestions you can use to spot what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so that you can find the one that fits you the best.
Once you figure this out, it makes building your movement much easier because you know exactly how to create your content and funnels based around it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you will know exactly who you’re supposed to be working with, how to reach them, and what exactly you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get a person to believe that you will knock all of their objections.
When you figure out your”one thing” the way Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different situations in order to lead them to victory.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
However, your journey is the thing that makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script that he provides.
He also enables you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to market something that can truly help people.
He is fully aware how advertising can be rough because he’s someone who never had a sales background.
But by using each of the approaches from the prior sections of the book (and some fresh ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to market your service or product as you can run multiple webinars every day, as often as you’d like.
And they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you have the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll discover amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about conducting webinars, including how to run them and WHEN to conduct them to maximize sales.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to make $50,000 weekly!
He provides the specific formula in this section of the book so you can implement it straight away.
Also,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they do not have time to make a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an extra marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the several elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it gets very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Pdf Format
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn from the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have been able to use myself to build my own brand and following.
By creating a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s really powerful stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Book Pdf Format