In DotCom Secrets, you read exactly what sales funnels are, and how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Pdf Free Download
It had been printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the online world gets more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you have to give.
People won’t buy from people they do not know. So it is imperative that you set yourself as somebody who can serve the people you’re trying to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly how to do this along with the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to build your movement quite easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a couple of important suggestions you can use to spot what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down how you can create an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you may find the one that fits you the best.
When you figure this out, it makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to write your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, how to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get a person to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through different circumstances in order to direct them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When folks see you at the pinnacle of success, they know you have credibility.
However, your history is what makes you relatable to your viewers. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he helps you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s completely aware how selling can be rough because he is someone who never had a sales background.
But by using each of the strategies from the previous sections of this book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to market your service or product because you may run multiple webinars per day, as often as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The matter is, you do not need to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. After he got it,he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s no doubt you’ll discover amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell provides all that you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.
This produces a funnel that you can use every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He gives you the specific formula in this part of this book so that you are able to implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a page. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they don’t have enough time to make a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Pdf Free Download
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word that you say, and buying when you want them to.
And that is really strong stuff, which explains the reason you need to take the time to read Expert Secrets. Expert Secrets Book Pdf Free Download